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Carlsberg has revamped its brand experience area at Anfield on the eve of the new football season....The transformation of the 200 metre square Carlsberg lounge at Anfield was overseen by brand ... tactics zone, electronic Carlsberg bottle display, goals wall and relationship wall, where Carlsberg captures some of the best moments in the club's history during the Carlsberg era. Louise Larsen Bach ...
Carlsberg has launched a Euro 2012 news and entertainment mobile app, as part of its sponsorship...be exclusive content featuring Carlsberg brand ambassador Peter Schmeichel. The app is part of a raft ... by TV, outdoor, on-pack and point of sale. As Carlsberg is also the official beer of the England team, it has developed a bespoke app on the 'Carlsberg For England' Facebook page, which features UK brand ...
LONDON - Carlsberg has renewed its sponsorship of Wembley Stadium, signing a new four-year deal...Roberts, Carlsberg director of sponsorship and media relations, said the renewal supports both its ...
Carlsberg has grand ambitions: it aims to double the profit of its flagship lager brand by 2015 ... campaign to date, Carlsberg is putting serious money behind the statement. However, in the UK market ... -through, there are questions about whether the latest strategy, which introduces the strapline 'That calls for a Carlsberg ...
LONDON - Carlsberg is to feature England manager Fabio Capello on its World Cup promotional...Normal 0 0 1 130 691 16 4 912 11.773 0 0 0 Capello will appear on all take-home packs of Carlsberg and Carlsberg Export alongside players Rio Ferdinand, Steven ... the popularity of the Italian boss with fans. The move will mean that Carlsberg, which sponsors the England team ...
LONDON - Carlsberg is to sponsor UEFA Euro 2012 in a move that extends its involvement...-fareast-language:#0400; mso-bidi-language:#0400;} It will be the seventh consecutive tournament with Carlsberg ... on promotional activity in the run-up to the event. Carlsberg and UEFA are developing plans for fan activation up to and during Euro 2012. Carlsberg has already obtained all rights to the Man of the match ...
Carlsberg's 'metrosexual' lager brand Copenhagen will make its UK debut next month..... The product, brand and design have been developed by Carlsberg s international innovation department in Copenhagen, in collaboration with the Carlsberg Research Centre. The brewer intends to make the lager a global brand. According to Carlsberg, the design is intended to reflect the Danish capital s urban ...
LONDON - Carlsberg is trialling a fruit-based alcoholic drink aimed at women drinking in pubs....drinks repertoire,' said Carlsberg UK marketing manager, Ian Hannaford. There really is nothing else ... by Carlsberg in Switzerland and is sold in several countries across the world. Earlier this year, Molston ...
Carlsberg has partnered with Sky to launch an off-trade promotion offering consumers the chance...to win a Sky TV 3D package, each week until January, if they buy special packs of Carlsberg and Carlsberg ... +HD, and four pairs of 3D glasses. Carlsberg will back the promotion with a print and radio ad campaign ... literature. Paul Davies, director of brands and insight at Carlsberg UK, said: "Carlsberg UK research has ...
LONDON - Carlsberg has devised a marketing programme to help the ailing pub sector to market itself..., will be offered to pubs stocking Carlsberg brands. However, marketing material sent out by landlords will not have to carry Carlsberg branding. David Scott, head of on-trade customer marketing for Carlsberg UK, said ... . It is understood that at the end of last year Carlsberg restructured its marketing department, resulting in a small ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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