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Food & Drink: Carlsberg calls for a fresh approach

Carlsberg's latest marketing drive - That Calls for a Carlsberg....Campaign That Calls for a Carlsberg Client Carlsberg UK PR team Salt Communications ... , the royal wedding, the two May bank holidays and the FA Cup Final. Carlsberg wanted the campaign to position the beer as a reward for hard work. Objectives To communicate the launch of Carlsberg's new ...

Portman Group hires National Lottery's Sarah Hanratty to lead comms

companies: AB InBev, Bacardi Brown-Forman Brands, Beverage Brands, Carlsberg, Diageo, Heineken, Molson Coors ...

Four's Neil Hopkins joins M&C Saatchi Sport & Entertainment as a director

in its London headquarters. Clients include Carlsberg, Orange UK, Powerade, Reebok and TaylorMade ...

Nadia Gabbie: 'It's our time now'

while at Carlsberg and Diageo. He talks of her 'big ideas' that were 'ahead of her time', adding: 'She ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.