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Carlsberg-Tetley has appointed Doug Clydesdale, former managing director of KP s crisps division...Carlsberg-Tetley has appointed Doug Clydesdale, former managing director of KP s crisps division ... rationalisation of its marketing strategy, focusing on its core brands Carlsberg, Tetley s Bitter and Calders ... to Whitbread s Boddingtons and Scottish Courage-owned John Smith s. In November last year Carlsberg ...
Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility...Doug Scott, marketing director of Carlsberg-Tetley, is to take personal responsibility for developing and launching new brands as part of a reorganisation to replace marketers who have resigned ... . The marketing controller role for the flagship Carlsberg brand will be looked after by marketing manager Niall ...
Carlsberg has grand ambitions: it aims to double the profit of its flagship lager brand by 2015 ... campaign to date, Carlsberg is putting serious money behind the statement. However, in the UK market ... -through, there are questions about whether the latest strategy, which introduces the strapline 'That calls for a Carlsberg ...
to be speaking a different language from me. I very much like the latest Carlsberg Export ad in which, after receiving a toy from a petrol station, our truck drivers, who happen to be hauling Carlsberg Export ... diamonds. The gag, of course, is that the Danes hate to see Carlsberg leave the country. This ad ...
Carlsberg kicks off...Carlsberg kicks off Carlsberg, the official beer sponsor of Euro 96, is launching Win probably the best seats in the world through agency Promotional Campaigns. There are 1,500 tickets on offer, with Matchballs and T- shirts for runners up. CIC plays Countrywide CIC has ...
Wieden & Kennedy Amsterdam has snatched the global Carlsberg account from Saatchi & Saatchi after a...The review was overseen by Carlsberg's international marketing manager, Mikkel Anderson. The process began in May after Carlsberg found Saatchis' "expect company" ideas were not working well in all ... on Carlsberg's Asian and European markets. Carlsberg may also run the work in the UK. The appointment does ...
LONDON - Carlsberg is to launch a Billington Cartmell-created on-pack promotion to tie...The drinks firm is offering a pair of Wembley season tickets via promotional packs of Carlsberg and Carlsberg Export in Asda stores from the middle of February. Billington Cartmell has created an instant win mechanism for one particular pack of Carlsberg, which will entitle two people to attend all sporting ...
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
LONDON - Carlsberg is to feature England manager Fabio Capello on its World Cup promotional...Normal 0 0 1 130 691 16 4 912 11.773 0 0 0 Capello will appear on all take-home packs of Carlsberg and Carlsberg Export alongside players Rio Ferdinand, Steven ... the popularity of the Italian boss with fans. The move will mean that Carlsberg, which sponsors the England team ...
ZenithOptimedia has lost its hold on the UK arm of beer giant Carlsberg's media account, with OMD...Young said: “We were a strong partner for Carlsberg in the UK, delivering them outstanding work. “However, this was always going to come down to a pan European decision.” Both OMD and Carlsberg, which ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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