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LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
The company, which is owned by Carlsberg, is in the process of talking to a number of unnamed Northern agencies about the business. Saatchi Saatchi, will not repitch. Tetley is reviewing the business in an attempt to re-build its brand by focussing its commercial activity back into its Northern ...
Carlsberg is preparing its biggest launch of the year with the £15m addition of an Extra Cold...by Saatchi Saatchi, and point-of-sale and in-bar activity. Carlsberg is the first major premium lager ... will differentiate it from standard draught, Carlsberg Export. The TV ads, which break in April, will continue to use Carlsberg's current strapline 'So good the Danes hate to see it leave'. Point-of-sale activity ...
in the world' strategy for Carlsberg....This one, a viral, is filmed on a camera phone in the crowd at Kingsmeadow, the home of AFC Wimbledon in the Carlsberg FA Trophy match against Torquay in February 2008. As the crowd waits ... : This announcement was brought to you by Carlsberg. Carlsberg don t do wives but if they did they d probably ...
Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote its...Lager giant Carlsberg International has hired Hill and Knowlton on a retainer to help promote ... sponsorship of the MTV Best Fan Award last month. Carlsberg International had never used a PR agency before ... that local Carlsberg companies worldwide can use to exploit coverage of sponsorship. ...
Carlsberg is to impose stricter regulation on its investor relations staff, after being rebuked...the publication of our results, IR staff will have no contact whatsoever with analysts,' she said. Carlsberg ... provides.(Carlsberg) has violated its duty of ensuring the entire market has equal access to price ...
Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost...Carlsberg-Tetley, still reeling from a media battering over its new alcopop Thickhead, has lost ... Carlsberg-Tetley on 6 September came just three days after the launch of Thickhead but it is understood ... , Scottish Courage and Scottish and Newcastle Retail. Bain has been replaced at Carlsberg by its ...
LONDON - Carlsberg has appointed OMD Europe to handle its £42m pan-European media account....The move is a blow to ZenithOptimedia, which loses the £13m UK account for the Carlsberg and Tetley brands. Carlsberg had shortlisted OMD and ZenithOptimedia for the final stages of a four ... Myers, vice-president marketing and innovation at Carlsberg. "The review process will help us ...
LONDON - Carlsberg has extended its music credentials by agreeing a partnership deal with the world...The Danish brewer will use the events as a platform to support the relaunch its Tuborg brand in the UK. The brand was relaunched in the UK April and is aimed at the youth market. Tuborg is Carlsberg ... Gathering and 02 Wireless Festival. The three-year deal builds on Carlsberg s partnership with Glastonbury ...
Carlsberg is consolidating its £42m pan-European media planning and buying account into OMD Europe...Though Carlsberg has yet to sign a contract with OMD, the brewer has entered into exclusive ... includes all Carlsberg's European lager and ale brands in nine countries. In the UK, which is the biggest market, these include Carlsberg Lager, Carlsberg Export and Tetley Bitter. OMD won the account ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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