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BELOW-THE-LINE: BRIEFS

Carlsberg kicks off...Carlsberg kicks off Carlsberg, the official beer sponsor of Euro 96, is launching Win probably the best seats in the world through agency Promotional Campaigns. There are 1,500 tickets on offer, with Matchballs and T- shirts for runners up. CIC plays Countrywide CIC has ...

The Week: City news - S&N sold to beer-makers

Heineken and Carlsberg have bought Scottish & Newcastle for £7.8 billion....The 800p-a-share deal was reached after three previous advances were rejected. The company is to be split between Carlsberg and Heineken once the takeover is completed. S&N is the UK's largest brewer, with brands such as Newcastle Brown Ale and Foster's, and is the world's seventh-largest brewer by sales ...

MARKETING MIX: That was the week that was

with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...

HOTLINE

Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...

STOP PRESS: Nationwide outmanoeuvres AXA

-Cola, Nike, McDonald's and Carlsberg as its line-up of partners within the next month.

Media: TalkSPORT secures official partners for World Cup coverage

TalkSPORT has secured six official partners for its World Cup 2006 coverage. Mars, Carlsberg

REVIEW: Marketing and advertising news in the week’s press

Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...

STOP PRESS

the motor company British through a management buyout. Carlsberg-Tetley is to relaunch the premium version of its Carlsberg lager brand, Carlsberg Export, in an attempt to give the brand a higher profile in the off-trade. The brewer is expected to launch a dedicated ad campaign for Carlsberg Export ...

Football Association hires M&C Saatchi to thank sponsors

The FA is keen to use advertising to recognise the efforts that companies such as Nationwide, Carlsberg and One 2 One have made to improve English football at all levels, from elite to the grass ... , including £30m partnerships with T-Mobile, Carlsberg and Coca-Cola, are likely to be announced shortly ...

THIS WEEK: Briefs

Carling claim Carling Black Label is claiming victory over official Euro 96 sponsors Carlsberg, saying total sales rose by 28% during the tournament and off-trade sales were up 72%. Carlsberg claims a sales increase of 20%. Smoke signals BST-BDDP has created a TV campaign for First ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.