07 Mar 1996
Carlsberg kicks off...Carlsberg kicks off
Carlsberg, the official beer sponsor of Euro 96, is launching Win
probably the best seats in the world through agency Promotional
Campaigns. There are 1,500 tickets on offer, with Matchballs and T-
shirts for runners up.
CIC plays Countrywide
CIC has ...
01 Feb 2008
Heineken and Carlsberg have bought Scottish & Newcastle for £7.8 billion....The 800p-a-share deal was reached after three previous advances were
rejected. The company is to be split between Carlsberg and Heineken once
the takeover is completed. S&N is the UK's largest brewer, with brands
such as Newcastle Brown Ale and Foster's, and is the world's
seventh-largest brewer by sales ...
28 Jan 1999
| by SUE BEENSTOCK
with
IBM s PC Junior; Carlsberg announces the launch of a new premium bottled
lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own
brand of pet food, Supreme, on ITV and Channel 4 for the first time;
Apple Computer launches its Macintosh home computer to compete with
IBM s PC Junior; Carlsberg announces the launch of a new premium bottled
lager, Carlsberg Export ...
23 Jul 1999
| by ANNA GRIFFITHS
Carlsberg is looking for a below-the-line agency to create a
brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a
brand-promotion campaign around its sponsorship of the Euro 2000
football championship, to be held in Belgium and Holland. Claydon Heeley
and IMP will pitch for the pounds 4 million task.
The travel company, First Choice Holidays ...
07 Mar 2002
-Cola,
Nike, McDonald's and Carlsberg as its line-up of partners within the
next month.
31 Mar 2006
TalkSPORT has secured six official partners for its World Cup 2006 coverage. Mars, Carlsberg
04 Jul 1997
| by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its proposed merger with Bass by Margaret
Beckett, president of the Board of Trade. The company will review its
portfolio of brands, its marketing department and its agency
relationships. Marketing ...
26 Feb 1998
| by DANNY ROGERS
the motor company British through
a management buyout.
Carlsberg-Tetley is to relaunch the premium version of its Carlsberg
lager brand, Carlsberg Export, in an attempt to give the brand a higher
profile in the off-trade. The brewer is expected to launch a dedicated
ad campaign for Carlsberg Export ...
27 Mar 2002
| by Mark Kleinman,
The FA is keen to use advertising to recognise the efforts that companies such as Nationwide, Carlsberg and One 2 One have made to improve English football at all levels, from elite to the grass ...
, including £30m partnerships with T-Mobile, Carlsberg and Coca-Cola, are likely to be announced shortly ...
18 Jul 1996
Carling claim
Carling Black Label is claiming victory over official Euro 96 sponsors
Carlsberg, saying total sales rose by 28% during the tournament and
off-trade sales were up 72%. Carlsberg claims a sales increase of 20%.
Smoke signals
BST-BDDP has created a TV campaign for First ...