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Campaign Viral Chart: Musical flashmob plays its way to the top

Activision's 'Call of Duty: Black Ops 2 reveal trailer' and Carlsberg's Euro-inspired 'fan academy'. Carlsberg's 'fan academy', featuring Brian Blessed, Linford Christie and Des Lynam, was shared 10,577 times ... 3. Carlsberg 'fan academy' by Fold7 10,390 shares this week All time: 10,577 shares ...

Hyundai to put name up in Piccadilly Circus lights

Lights have showcased 50 brands, including BP, Carlsberg, Foster's, Guinness, Kodak, Gordon's, Max Factor ...

Euro 2008 sponsors struggle to raise awareness

-Cola with the tournament, down from 14.5% on the same period four years ago. The rating for Carlsberg, which calculates its ...

Uefa names Castrol as last sponsor for Euro 2008

The agreement, which covers a wide product category including lubricants, oils and fuels, completes the global sponsorship programme 20 months ahead of the event. Castrol joins a number of global sponsors for Uefa Euro 2008, which includes Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard, McDonald ...

Castrol hires OgilvyOne for Uefa website

number of sponsors for Uefa Euro 2008, including Carlsberg, Coca-Cola, JVC, Hyundai-Kia, MasterCard ...

Nissan secures 16-page product placement manga in Monocle

and Carlsberg. The first issue of 'Hiyaku' is bound into the November issue of Monocle, out now. It will run ...

Campaign Viral Chart: Nike interactive ad nets first place

,772 shares 8. Carlsberg 'fan academy' by Fold 7 6 ...

Wired world: digital marketing innovations from around the world

Carlsberg has launched a website that allows users to arrange to meet at a local party. The website's mobile ...

When to ditch a strapline

from this.' Carlsberg, however, found a middle way and changed its long-running 'Probably' for 'Carlsberg don't do', which Gareth Roberts, the company's head of sponsorship, says allowed the brand to keep ...

Opinion: Perspective - Trend for global work is bad news for ad networks

brands are dead keen on this trend right now. Last week, Carlsberg called a pitch, shortlisting Shop ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.