NEWS BRIEFS: Carlsberg crafts SMS World Cup promotion
04 Apr 2002
Carlsberg has crafted an SMS on-trade World Cup promotion that will appear on dripmats. It features
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Carlsberg extends postcard facility to other Websites
03 Oct 1997 | by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its ... and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part of the brand s new-media presence during Euro 96. Each card has the Carlsberg logo on the top right ...
MEDIA: Joint promoters
17 Sep 1998 | by BINNUR BEYAZTAS
Carlsberg, Compaq Computer and Suzuki will be joint sponsors of this year s MTV music awards....Carlsberg, Compaq Computer and Suzuki will be joint sponsors of this year s MTV music awards. ...
C4 to screen vintage ads as it celebrates 25 years
02 Nov 2007 | by Ian Darby
Old BT, Carlsberg and COI work to be revived to mark Channel 4's anniversary....Advertisers including BT, Carlsberg, COI, Disney and Iceland are backing Channel 4's 25th anniversary by running retro ads from 25 years ago alongside their latest campaigns. The ads will run ... 's iconic Buzby campaign will run alongside its current BT Vision work, while Carlsberg plans to run its old ...
PEOPLE’S JURY/FAVOURITE ADS: Levi’s concedes to Carlsberg. But against all predictions
11 Sep 1998 | by JADE GARRETT
Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month...Levi s, for once, didn t take the top spot, as Carlsberg Export proved to be this month s favourite ad. The ad, which features a young couple in a marriage guidance counselling session, obviously ... POINTS 1 Carlsberg Export Saatchi Saatchi 6.6 2= Levi Strauss ...
MARKETING MIX: That was the week that was
28 Jan 1999 | by SUE BEENSTOCK
with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...
HOTLINE
23 Jul 1999 | by ANNA GRIFFITHS
Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...
REVIEW: Marketing and advertising news in the week’s press
22 Oct 1999 | by EMMA HALL
appointed HHCL & Partners to promote the event and its sponsors, which include Coca-Cola, Carlsberg
NEWS: HOTLINE
28 Jun 1996
clients, including Carlsberg, have already been informed. K Advertising, formerly KHBB, moved...Hamish Pringle, K Advertising s chief executive, and Mike Parker, the chief executive at Team Saatchi, have denied that the two agencies are on the brink of merging, despite speculation that major clients, including Carlsberg, have already been informed. K Advertising, formerly KHBB, moved ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
