MEDIA: Joint promoters
17 Sep 1998 | by BINNUR BEYAZTAS
Carlsberg, Compaq Computer and Suzuki will be joint sponsors of this year s MTV music awards....Carlsberg, Compaq Computer and Suzuki will be joint sponsors of this year s MTV music awards. ...
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Carlsberg extends postcard facility to other Websites
03 Oct 1997 | by MAIRI CLARK
Carlsberg is bidding to become a central communication point on the Internet by placing its...Carlsberg is bidding to become a central communication point on the Internet by placing its ... and the Microsoft Network. Cmail was initially created by Carlsberg s Web specialist agency, CHBi, as part of the brand s new-media presence during Euro 96. Each card has the Carlsberg logo on the top right ...
MARKETING MIX: That was the week that was
28 Jan 1999 | by SUE BEENSTOCK
with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own brand of pet food, Supreme, on ITV and Channel 4 for the first time; Apple Computer launches its Macintosh home computer to compete with IBM s PC Junior; Carlsberg announces the launch of a new premium bottled lager, Carlsberg Export ...
NEWS IN BRIEF: Powergen replaces Carlsberg-Tetley as title sponsor
13 Dec 2001
Powergen is replacing Carlsberg-Tetley as the title sponsor of the rugby union national cup. Negotiated by Sportsworld Media Group, the deal sees the competition renamed The Powergen Cup. ...
HOTLINE
23 Jul 1999 | by ANNA GRIFFITHS
Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a brand-promotion campaign around its sponsorship of the Euro 2000 football championship, to be held in Belgium and Holland. Claydon Heeley and IMP will pitch for the pounds 4 million task. The travel company, First Choice Holidays ...
Emirates pushes World Cup packages via Sky mobile takeover
04 Dec 2009 | by James Quilter
tactical campaigns around the draw include Carlsberg and William Hill. William Hill is offering a free bet to customers who wager more than 5 on the eventual winner of the tournament. Carlsberg, which is the official ...
REVIEW: Marketing and advertising news in the week’s press
04 Jul 1997 | by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation following the rejection of its proposed merger with Bass by Margaret Beckett, president of the Board of Trade. The company will review its portfolio of brands, its marketing department and its agency relationships. Marketing ...
E.ON cuts ties to Ipswich Town FC
15 Jan 2008
, with fellow FA sponsors Carlsberg and National Express, to encourage fans to make behavioural changes ...
Eidos hires Billington Cartmell for football game task
20 Oct 2003 | by Claire Billings,
and their relationship with football." Billington Cartmell recently developed a global ad campaign for Carlsberg ... of Carlsberg's England and FA Cup sponsorships and is also responsible for the Lucozade Sport promotional ...
Vodafone and O2 are UK's most recognised football sponsors
09 Mar 2006 | by by Alex Donohue
of the season, came second with 47%. In third place is Carlsberg, the long-standing sponsor of Liverpool FC ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
