28 Apr 2010
| by Joe Thomas
LONDON - Carlsberg is bidding to increase its brand awareness in China with a novel one...will read 'Carlsberg is partner of Danish Pavilion in World Expo - Carlsberg Liverpool Cheer for World Expo'. Carlsberg took over the sponsorship of Liverpool in 1992. Liverpool's first sponsor ...
at Carlsberg, said: "We're delighted to have been able to bring about this momentous occasion. We believe it ...
04 Jun 2010
| by Joe Thomas
Carlsberg, the official beer of the England Team, is rolling out the final stage of its 'Team Talk...for 12 June. Paul Davies, director of brands and insight at Carlsberg UK, said: "Team Talk has struck a ...
-trade as the waiting ends and the tournament begins." Carlsberg launched its 'Team Talk' TV ad, featuring English ...
09 Jun 2010
| by Joe Thomas
Carlsberg's Tuborg lager has replaced Amstel as the official beer of The Big Chill festival, after
28 Jan 1999
| by SUE BEENSTOCK
with
IBM s PC Junior; Carlsberg announces the launch of a new premium bottled
lager, Carlsberg Export....15 years ago: Sainsbury s breaks new ground by advertising its own
brand of pet food, Supreme, on ITV and Channel 4 for the first time;
Apple Computer launches its Macintosh home computer to compete with
IBM s PC Junior; Carlsberg announces the launch of a new premium bottled
lager, Carlsberg Export ...
16 Jun 2010
| by Jacob Mathias
South African Airways and beer brands including Heineken and Carlsberg have seen the biggest rise...several beer brands. Heineken came in at number two, with Carlsberg, Corona and Budweiser respectively falling into place to fill the top five. Heineken sponsors the Netherlands team, Carlsberg the England ...
begun play in the tournament. Carlsberg and Corona searches increased by 50%, and Budweiser by 33 ...
23 Jul 1999
| by ANNA GRIFFITHS
Carlsberg is looking for a below-the-line agency to create a
brand-promotion campaign around its...Carlsberg is looking for a below-the-line agency to create a
brand-promotion campaign around its sponsorship of the Euro 2000
football championship, to be held in Belgium and Holland. Claydon Heeley
and IMP will pitch for the pounds 4 million task.
The travel company, First Choice Holidays ...
04 Mar 1999
| by LISA CAMPBELL
Carlsberg-Tetley is to run Europe s biggest beer promotion so it
can top Foster s Fostralia 2000...Carlsberg-Tetley is to run Europe s biggest beer promotion so it
can top Foster s Fostralia 2000 promotion, planned for later this
year.
The pounds 10m campaign will back Carlsberg Lager and Export with free
tickets and trips to Europe s biggest soccer matches, 1000 instant-win
European ...
28 Jun 1996
clients,
including Carlsberg, have already been informed. K Advertising,
formerly KHBB, moved...Hamish Pringle, K Advertising s chief executive, and Mike Parker, the
chief executive at Team Saatchi, have denied that the two agencies are
on the brink of merging, despite speculation that major clients,
including Carlsberg, have already been informed. K Advertising,
formerly KHBB, moved ...
12 Apr 2007
| by Ed Kemp
The coach operator joins Nationwide, Umbro, E.on, McDonald s, Carlsberg and Tesco, and becomes official transport provider. National Express will provide transport for fans to Wembley Stadium until 2010 from 43 towns and cities nationwide. Wembley Stadium opened last month and has hosted a series ...
04 Jul 1997
| by EMMA HALL
Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its...Carlsberg-Tetley is expected to review its marketing operation
following the rejection of its proposed merger with Bass by Margaret
Beckett, president of the Board of Trade. The company will review its
portfolio of brands, its marketing department and its agency
relationships. Marketing ...