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Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult. Carlsberg kicked ... will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg. The creative director on the ad was Ryan Newey, who worked with creatives ... it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
Sara Kimberley likes the fact that she discovers something new every time she watches Carlsberg..."It's a great concept and the perfect ad to getting the nation excited about Euro 2012. Despite Carlsberg being a Danish company, the spot still manages to include the right amount of English patriotism, but is also brilliantly self-deprecating." It was created by David Govier and Simon Johnson, and directed ...
Des Lynam, Stuart Pearce and Sir Bobby Charlton star in a new TV campaign for Carlsberg.
Carlsberg has staged a cinema stunt featuring couples negotiating an auditorium packed with bikers...by huge cheers from the hairy bikers and also handed a bottle of Carlsberg as the message, "That calls for a Carlsberg" came up on the cinema screen. Carlsberg introduced its new strapline ...
Jo Boyd, former global account director on Carlsberg at Publicis Groupe, has been appointed...in 2010. He left Publicis earlier this year, soon after its relationship with Carlsberg ended ...
depended on it, OMD did well to retain desirable clients in Carlsberg (£100 million) and easyJet (£25
. It contributed to the agency's recent work on Carlserg's new 'That calls for a Carlsberg' campaign with outdoor ...
. "Lighter and faster"? Perhaps. "Cooler and sexier"? Nope. Shoots like the one for Carlsberg don't come ... : The Sun: 1 Adidas: 4 Coca-Cola: 2 Nike: 9 Carlsberg: 7 Sony: 1 ROONEY CARRUTHERS - founding ... 's very funny. The rest is history. Carlsberg. At last! An ad to make the hairs on the back of the neck ...
At Fold7, Howard will oversee planning as well as revamp the agency's positioning. He will work across clients such as Carlsberg and Nike. Howard, the former international planning director at Saatchi Saatchi, launched Johnny Fearless just over a year ago with Neil Hughston and Paul Domenet ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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