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LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...
Another nice addition to the long running 'Carlsberg Don't...' series. This time Carlsberg doesn't do Mondays. We see Kevin in a lift being greeted by a host of women, a colleague tells him that he's wanted by his boss, who calls him in not to fire him but to give him a much better job with a much bigger ...
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Tetley's bitter has called a pitch for its £2 million advertising account held by Saatchi & Saatchi. The company, which is owned by Carlsberg, is in the process of talking to undisclosed Northern agencies about the business. Saatchi & Saatchi will not repitch. Tetley's is reviewing the business ...
Carlsberg is to launch premium bottled beer Tuborg in supermarkets in the second quarter
Carlsberg is introducing for the first time in the UK a premium beer brewed especially...Carlsberg Christmas Beer, based on a traditional Danish recipe, is intended to build on the brand's Danish heritage. A dark Continental-style lager, it has crystal and chocolate malts to give it a ... have taken a traditional Danish recipe and adapted it to suit the British palate,' said Carlsberg ...
Chris Lewis has been appointed marketing controller at Carlsberg, responsible for Carlsberg
Doug Clydesdale, Carlsberg UK's managing director of brands and sales since 1998, has been promoted
Carlsberg has announced a review of its European media planning and buying accounts and flagged its...Carlsberg has announced a review of its European media planning and buying accounts, worth about ... and innovation at Carlsberg, is leading the process together with key marketing directors from subsidiaries ... buying in all markets." A spokesman for Carlsberg said only the incumbents would pitch and, while ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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