02 Feb 2007
| by by Alex Donohue
LONDON - Carlsberg is to launch a Billington Cartmell-created on-pack promotion to tie...The drinks firm is offering a pair of Wembley season tickets via promotional packs of Carlsberg and Carlsberg Export in Asda stores from the middle of February. Billington Cartmell has created an instant win mechanism for one particular pack of Carlsberg, which will entitle two people to attend all sporting ...
27 May 2002
| by Staff,
in Carlsberg's latest TV spot, which admits that while Carlsberg is not a football agent, if it was it would...The spot, created by Saatchi & Saatchi, is the third spot in the "World According to Carlsberg" TV ...
, mansion and earnings of £100,000 a week, lives the life of a Premiership star all thanks to his Carlsberg ...
refreshing pint of Carlsberg, while two beautiful women watch on.
A voiceover then states: "Carlsberg aren ...
22 Mar 2002
| by Claire Billings,
LONDON - Carlsberg has extended its links with
football by signing up to become the first sponsor...The deal, for an undisclosed sum, gives Carlsberg official beer status for the 2004 and 2008 ...
matches.
Nils Anderson, CEO of Carlsberg Breweries, said: "Football is an integral part of the Carlsberg ...
."
Carlsberg has been involved with the Euro tournaments since 1988, when it sponsored the German competition ...
03 Dec 2009
| by James Quilter
LONDON - Carlsberg is launching a tactical promotion around tomorrow's draw for the Fifa World Cup...Carlsberg, which is the official England sponsor, will be running a campaign in the national press ...
Carlsberg did " line and shows the teams it would pick out for England's group - Vatican City, Guatemala and Lapland. The press campaign is part of Carlsberg's planned activity throughout December. Another brand ...
17 Aug 2004
| by Sam Matthews,
LONDON – Carlsberg has signed a three deal to be the official beer sponsor of Tottenham Hotspur...The deal will ensure Carlsberg UK gain exclusive pouring rights, ground signage, tickets ...
is a fantastic achievement for the club. Carlsberg marks a significant accomplishment for the club ...
."
The deal with Spurs adds to a growing number of football partnerships that Carlsberg has including its ...
01 Sep 2003
| by Staff,
LONDON - Billington Cartmell has created a global through-the-line campaign for Carlsberg using...It is the first project for Carlsberg Breweries since the integrated communications agency ...
the existing Carlsberg brand identity.
A number of executions have been developed, depicting Carlsberg ...
execution, a Liverpool scarf unites the fans at Anfield to Carlsberg drinkers in bars around the world ...
18 Feb 2002
| by Jennifer Whitehead,
LONDON - Carlsberg is to benefit from a 28m marketing push this year, aided by supermodel Helena...The company plans to promote two of its three Carlsberg brands, Carlsberg and Carlsberg Export, with multimillion-pound advertising campaigns.
Carlsberg lager will have 8m thrown behind it as the company continues its "If only everything in life was as good as a Carlsberg" campaign, with a third execution ...
03 Oct 2006
| by by Sarah Woods
LONDON - Carlsberg and the Football Association have signed a four-year sponsorship deal, in which...As part of the deal, Carlsberg will renew its status as the "Official Beer of England".
The agreement also grants Carlsberg title rights to four non-league competitions, now to be known as The FA Carlsberg Trophy, The FA Carlsberg Vase, The FA Carlsberg Sunday Cup and The FA Carlsberg National League ...
03 Jul 2007
| by Alex Donohue
LONDON - Design agency SiebertHead has created the branding identity for Invenio, Carlsberg's first...Invenio, which incorporates wines from eight countries, including Chile, South Africa and France, will be marketed by Carlsberg as a global product that will appeal to wine enthusiasts across the world. SiebertHead has created the branding identity for Invenio, which is Latin for, to discover , including ...
12 Jun 2003
| by Matt Reed,
on to Notting Hill and Rome? While reality poses problems, in Carlsberg's new international TV campaign...and Bombay and arriving in time for a cold glass of Carlsberg on the beach.
The idea is that in a Carlsberg ...
at Carlsberg, said: "In a Carlsberg world, there are no barriers to stop you experiencing a good time the world ...
, uses the idea "Imagine life in a Carlsberg world" across the brewer's TV, cinema, press, poster ...