26 May 2004
| by Trevor Robinson, Creative and managing director, Quiet Storm
to be speaking a different language from me.
I very much like the latest Carlsberg Export ad in which, after receiving a toy from a petrol station, our truck drivers, who happen to be hauling Carlsberg Export ...
diamonds. The gag, of course, is that the Danes hate to see Carlsberg leave the country.
This ad ...
07 Mar 1996
Carlsberg kicks off...Carlsberg kicks off
Carlsberg, the official beer sponsor of Euro 96, is launching Win
probably the best seats in the world through agency Promotional
Campaigns. There are 1,500 tickets on offer, with Matchballs and T-
shirts for runners up.
CIC plays Countrywide
CIC has ...
08 Sep 2006
| by Kate Nicholson
Wieden & Kennedy Amsterdam has snatched the global Carlsberg account from Saatchi & Saatchi after a...The review was overseen by Carlsberg's international marketing manager,
Mikkel Anderson. The process began in May after Carlsberg found
Saatchis' "expect company" ideas were not working well in all ...
on Carlsberg's Asian and European markets. Carlsberg may also
run the work in the UK. The appointment does ...
02 Feb 2007
| by by Alex Donohue
LONDON - Carlsberg is to launch a Billington Cartmell-created on-pack promotion to tie...The drinks firm is offering a pair of Wembley season tickets via promotional packs of Carlsberg and Carlsberg Export in Asda stores from the middle of February. Billington Cartmell has created an instant win mechanism for one particular pack of Carlsberg, which will entitle two people to attend all sporting ...
03 May 2012
| by Campaign staff
Carlsberg, the brewing group, has appointed LBi to handle its global digital account....The agency won the business after a four-way pitch led out of Denmark by the Carlsberg group media and digital director, Jakob Kalkar, with support from the intermediary Hestbaek Consult.
Carlsberg kicked ...
will be responsible for developing a strategic framework for the Carlsberg brand and for leading the creation ...
15 Apr 2010
| by Gemma Charles
LONDON - Carlsberg is to feature England manager Fabio Capello on its World Cup promotional...Normal 0 0 1 130 691 16 4 912 11.773 0 0 0 Capello will appear on all take-home packs of Carlsberg and Carlsberg Export alongside players Rio Ferdinand, Steven ...
the popularity of the Italian boss with fans. The move will mean that Carlsberg, which sponsors the England team ...
22 Apr 2005
| by MediaWeek
ZenithOptimedia has lost its hold on the UK arm of beer giant Carlsberg's media account, with OMD...Young said: “We were a strong partner for Carlsberg in the UK, delivering them outstanding work. “However, this was always going to come down to a pan European decision.” Both OMD and Carlsberg, which ...
11 Mar 2009
Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish...Carlsberg has drawn on the prevailing economic climate with a new TV commercial that offers Irish drinkers some light relief from the recession. ...
11 May 2012
| by Sara Kimberley
Carlsberg is launching a star-studded patriotic TV ad campaign this weekend, featuring Sir Bobby...with a pint of Carlsberg.
The creative director on the ad was Ryan Newey, who worked with creatives ...
it is to be an England fan. In 'Fan Academy', Fold7 have delivered a characteristically Carlsberg campaign, which we ...
21 May 2010
| by Gemma Charles
LONDON - Carlsberg is to sponsor UEFA Euro 2012 in a move that extends its involvement...-fareast-language:#0400;
mso-bidi-language:#0400;}
It will be the seventh consecutive tournament with Carlsberg ...
on promotional activity in the run-up to the event. Carlsberg and UEFA are developing plans for fan activation up to and during Euro 2012. Carlsberg has already obtained all rights to the Man of the match ...