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LONDON - Carlsberg is reviewing its £20 million pan-European media planning and buying account....The Danish brewer, which owns beers including Tetley and Tuborg as well as the main Carlsberg ... will not be included. Sources suggested that OMD is likely to repitch for the account. Carlsberg s media spend has ... and 13 million in the UK. However, its 2008 UK spend was 3 million on the main Carlsberg brand ...
Carlsberg has ousted rival Carling as official beer of Tottenham Hotspur Football Club in a three...The six-figure tie-up sees Carlsberg sign up its seventh Premier League club, extending its ... -tier club except Liverpool, of which it is the official shirt sponsor. Carlsberg has secured exclusive ... ties, Carlsberg is official beer and sponsor of UEFA and the Football Association. Last week ...
Carlsberg is introducing for the first time in the UK a premium beer brewed especially...Carlsberg Christmas Beer, based on a traditional Danish recipe, is intended to build on the brand's Danish heritage. A dark Continental-style lager, it has crystal and chocolate malts to give it a ... have taken a traditional Danish recipe and adapted it to suit the British palate,' said Carlsberg ...
BEIJING - Carlsberg China has embarked on a comprehensive review of its creative requirements...: "Carlsberg is looking for energy, passion and commitment, and they're looking for a long-term strategic ...
Carlsberg has secured an editorial tie-up between its branded football video website, Partofthegame...Under the agreement, Goal.com will introduce video content, while Partofthegame.tv will feature sports news and football scores. This week, Carlsberg will post user-generated videos from last week's Champions League final between Barcelona and Manchester United. The fans that have produced the most popular ...
LONDON - Carlsberg is restructuring its marketing department in response to the decline of the on...The brewer has started a consultation among its 30-strong marketing department, which will conclude later in the month. After the restructure, Carlsberg intends to unveil a major marketing initiative aimed at increasing on-trade sales. A spokesman for the company could not rule out job cuts ...
Chris Lewis has been appointed marketing controller at Carlsberg, responsible for Carlsberg
Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager...Carlsberg-Tetley is rejecting laddish advertising in a bid to present its Carlsberg Lager ... by Warner Music to coincide with the ad. Set in 1883, the ad features Carlsberg s Emil Hansen ... to the present with party-goers worldwide enjoying the drink. The new ad gives Carlsberg a different ...
Carlsberg s new international web site is full of good ideas which are almost universally very...Carlsberg s new international web site is full of good ideas which are almost universally very badly executed. As with Carlsberg s UK site and its cmail online postcard feature, the site ... t discover where to go to discover the promised information about the clubs Carlsberg sponsors, I typed ...
Carlsberg has announced a review of its European media planning and buying accounts and flagged its...Carlsberg has announced a review of its European media planning and buying accounts, worth about ... and innovation at Carlsberg, is leading the process together with key marketing directors from subsidiaries ... buying in all markets." A spokesman for Carlsberg said only the incumbents would pitch and, while ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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