Monarchy's modern approach key to success, claim PROs
28 May 2012 | by John Owens
to the 1990s, when support for the monarchy was at a low following the death of Princess Diana. Like ...
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Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Hegarty in December and four top creatives to DLKW Lowe in the last year. Earlier, Sorrell had ...
Pick of the Week - DLKW Lowe, Halfords'
24 May 2012
Halfords' "best trips last a lifetime" spot by DLKW Lowe makes Jeremy Lee happy:..."Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...
Government challenges agencies to diversify over public sector comms
24 May 2012 | by John Owens
if they were able to take on a high volume of work at low margins. However, he added: 'PR agencies ...
Double Standards - 'Out-of-home and mobile will be great partners'
24 May 2012
low awareness by many consumers. Working as a collective industry to consider best ways to apply ...
Top 50 Digital Consultancies
24 May 2012 | by John Owens
some firms may not appear in our table, that does not mean they have a low fee income from digital ...
Inside: Critical mass
24 May 2012 | by Stuart Derrick
It's pretty cliched to describe any agency as a best-kept secret, but in the case of Critical Mass, it might just be apt. The West London-based digital agency has a low profile, but if you judge it by the company it keeps, then CM, as it is referred to by staff, has some impressive credentials. Adidas, Nissan ...
My Media World: Freddie Ossberg
23 May 2012 | by Jeremy King
is full of mediocrity and low-quality businesses. It gives the whole industry a poor reputation as a ...
Think BR: BrandZ shows why technology matters
23 May 2012 | by Nick Cooper
, teams - as at Lowe in the US - may need to be empowered via their own handheld devices. Retail brands ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
was launched in April with a 60-second television ad pushing the brand's low-carbon claims and introduced ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
