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My partner Karen received this well thought-out mailing from Carphone Warehouse. Seemingly geared to female consumers, the piece is presented in the style of OK! and features personalised headlines.
Hans Snook is to quit as chairman of Carphone Warehouse this summer after three years in the job. Snook, the former chief executive of Orange, joined Carphone Warehouse after overseeing the sale of the mobile operator to France Telecom. He will be replaced by non-executive director John Gildersleeve.
Creativity is often forgotten when it comes to business mail, but this Carphone Warehouse mailer oozed it. It was the shoe box size of the mailer that differentiated it from the other ten pieces of business mail that landed on my desk. I particularly liked the way the mailer stimulated my curiosity....
Agency.com has been appointed by Carphone Warehouse, the mobile phone retailer, to work on the development of the company s mobile business strategy.
Agency.com has been appointed by Carphone Warehouse, the mobile phone retailer, to work on the development of the company s mobile business strategy.
Rainey Kelly Campbell Roalfe/Y&R has resigned the pounds 3 million Carphone Warehouse business it won only last week.
Carphone Warehouse is embarking on a campaign aimed at reducing waste by encouraging customers to switch to online billing. The activity, by LIDA, includes multi-staged direct mail and SMS communications.
Opal Telecom, a subsidiary of Carphone Warehouse, has hired Lucre Communications following a competitive four-way pitch.
LONDON - Carphone Warehouse has completed a major restructure of its marketing department following the part-acquisition of its retail business by US consumer electronics giant Best Buy.
LONDON - Good Technology has been appointed by Carphone Warehouse to overhaul its digital strategy including its online retail activity across the UK and Europe.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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