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Direct Choice: Carphone Warehouse

My partner Karen received this well thought-out mailing from Carphone Warehouse. Seemingly geared...Front-page exclusive 'Motorola V220 speaks out: "My life with Karen"' is continued inside with a mock interview in which the outdated mobile shares its concerns over the future of their relationship now that younger, sexier models are available free from Carphone Warehouse. This is a nice touch ...

DIRECT CHOICE: Carphone Warehouse

Creativity is often forgotten when it comes to business mail, but this Carphone Warehouse mailer...The mailer is for the Carphone Warehouse affinity partnership programme, enticing brands to promote tailored mobile phone packages through their communication channels. The box contains a large pair of plastic ears. The strapline reads 'We've got the ear of your target market'. The pun on ears ...

Y&R resigns Carphone Warehouse

Rainey Kelly Campbell Roalfe/Y&R has resigned the pounds 3 million Carphone Warehouse business...the newcomer in open competition with Carphone Warehouse. Y s appointment. It is unlikely that Tandy, the Carphone Warehouse-owned electrical retailer and a long-standing client of Y&R, will be affected by the split. Carphone Warehouse bought Tandy from its US parent, InterTan, in January ...

OPINION: Mills on ... Carphone Warehouse

, as Carphone Warehouse is now discovering, you take risks with the animal lobby at your peril. Its offence ... on to explain that it doesn't have to be so because, thanks to Carphone Warehouse, "phones are now leading ... , chances are I'd end up in a Carphone Warehouse. It's also strategically interesting, trying as it does ...

Agency wins Carphone Warehouse subsidiary

Opal Telecom, a subsidiary of Carphone Warehouse, has hired Lucre Communications following a...and was acquired by Carphone Warehouse in 2002. The company provides telecoms services for over 100,000 business ...

Carphone Warehouse overhauls marketing team

LONDON - Carphone Warehouse has completed a major restructure of its marketing department following...Tristia Clarke, Carphone Warehouse's group marketing director, has been appointed to the role ... at Mothercare, joins Carphone Warehouse as UK marketing director. James will become a member of the UK executive board and report to Tristia Clarke. Michelle Henderson, Carphone Warehouse's interim UK marketing ...

Carphone Warehouse dumps Big Brother

Carphone Warehouse is severing all ties with Channel 4's Big Brother after the racism row...Carphone Warehouse has sponsored the reality TV show for the past three years, and when the furore surrounding Celebrity Big Brother kicked off, it said it would continue to support the main summer series. However, Channel 4 is now in talks with other high-profile brands for the 2.5 million sponsorship ...

GT wins Carphone Warehouse brief

LONDON - Good Technology has been appointed by Carphone Warehouse to overhaul its digital strategy...The agency won the business following a pitch against undisclosed agencies. It has been briefed to review the company's online presence initially for its Carphone Warehouse brand in the UK and eventually across Europe, where it is known as Phonehouse. Carphone Warehouse's offline and online advertising ...

Carphone Warehouse selects top marketer

Carphone Warehouse has promoted Tristia Clarke, the marketer responsible for spearheading...and internal communications and design. Carphone Warehouse is maintaining its billing relationship ... on Classic FM TV and online. Clarke said that although Carphone Warehouse has had some success with its ... of retail. She has worked at the company for three years. Her main challenge will be to broaden Carphone ...

Carphone Warehouse trials personalised mail

LONDON – Carphone Warehouse is boosting its customer relationship activity by mailing personalised...The high-street mobile phone giant is currently testing 20,000 welcome packs developed by WDMP. They will be personalised to each customer by name, network, tariff and handset. If the test is successful, Carphone ... or online within 10 days of purchase. Carphone is also planning to use the welcome packs to upsell ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.