28 Mar 2007
| by Kevin Freedman, Managing director, Freedman International
My partner Karen received this well thought-out mailing from Carphone Warehouse. Seemingly geared...Front-page exclusive 'Motorola V220 speaks out: "My life with Karen"' is
continued inside with a mock interview in which the outdated mobile
shares its concerns over the future of their relationship now that
younger, sexier models are available free from Carphone Warehouse. This
is a nice touch ...
06 Feb 2003
| by Anthony Wallis, Creative director, Explosive
Creativity is often forgotten when it comes to business mail, but this Carphone Warehouse mailer...The mailer is for the Carphone Warehouse affinity partnership programme, enticing brands to promote tailored mobile phone packages through their communication channels.
The box contains a large pair of plastic ears. The strapline reads 'We've got the ear of your target market'. The pun on ears ...
03 Sep 1999
| by EMMA HALL
Rainey Kelly Campbell Roalfe/Y&R has resigned the pounds 3 million
Carphone Warehouse business...the newcomer in open
competition with Carphone Warehouse.
Y s appointment.
It is unlikely that Tandy, the Carphone Warehouse-owned electrical
retailer and a long-standing client of Y&R, will be affected by the
split. Carphone Warehouse bought Tandy from its US parent, InterTan, in
January ...
06 Dec 2002
| by DOMINIC MILLS, dominic.mills@haynet.com
, as Carphone Warehouse is now discovering, you take risks with the animal lobby at your peril. Its offence ...
on to explain that it doesn't have to be so because, thanks to Carphone Warehouse, "phones are now leading ...
, chances are I'd end up in a Carphone Warehouse.
It's also strategically interesting, trying as it does ...
31 Oct 2008
| by Chloe Markowicz
Opal Telecom, a subsidiary of Carphone Warehouse, has hired Lucre Communications following a...and was acquired by Carphone Warehouse in 2002. The company provides telecoms services for over 100,000 business ...
12 Aug 2008
| by Alex Brownsell
LONDON - Carphone Warehouse has completed a major restructure of its marketing department following...Tristia Clarke, Carphone Warehouse's group marketing director, has been appointed to the role ...
at Mothercare, joins Carphone Warehouse as UK marketing director. James will become a member of the UK executive board and report to Tristia Clarke. Michelle Henderson, Carphone Warehouse's interim UK marketing ...
09 Mar 2007
| by Danielle Long
Carphone Warehouse is severing all ties with Channel 4's Big Brother after the racism row...Carphone Warehouse has sponsored the reality TV show for the past three years, and when the furore surrounding Celebrity Big Brother kicked off, it said it would continue to support the main summer series. However, Channel 4 is now in talks with other high-profile brands for the 2.5 million sponsorship ...
16 Jul 2008
| by Claire Billings
LONDON - Good Technology has been appointed by Carphone Warehouse to overhaul its digital strategy...The agency won the business following a pitch against undisclosed agencies. It has been briefed to review the company's online presence initially for its Carphone Warehouse brand in the UK and eventually across Europe, where it is known as Phonehouse. Carphone Warehouse's offline and online advertising ...
25 Sep 2003
| by Ben Carter
Carphone Warehouse has promoted Tristia Clarke, the marketer responsible for spearheading...and internal communications and design.
Carphone Warehouse is maintaining its billing relationship ...
on Classic FM TV and online.
Clarke said that although Carphone Warehouse has had some success with its ...
of retail. She has worked at the company for three years.
Her main challenge will be to broaden Carphone ...
14 Jul 2005
| by by Staff
LONDON – Carphone Warehouse is boosting its customer relationship activity by mailing personalised...The high-street mobile phone giant is currently testing 20,000 welcome packs developed by WDMP. They will be personalised to each customer by name, network, tariff and handset.
If the test is successful, Carphone ...
or online within 10 days of purchase.
Carphone is also planning to use the welcome packs to upsell ...