The Week: Advertising news - Cash4Gold seeks a celeb
18 Sep 2009
Cash4Gold is launching a competition that will ask the general public to choose a UK celebrity
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Cash4Gold to make assault on primetime after signing up Goldie
08 Dec 2009 | by Daniel Farey-Jones
LONDON - Cash4Gold is to buy up spots on major channels in primetime within the next three months.... Jeff Aronson, chief executive of Cash4Gold, said the ad would be shot in the next 60 days and promised ... supporting the company's relationship with Feed The Children, and he has hopes of Cash4Gold supporting his ... the artist is doing at that time." Cash4Gold also revealed that MC Hammer, who has been its US face for two ...
Cash4Gold asks public to choose UK brand spokesman
14 Sep 2009 | by Matt Williams
LONDON - Cash4Gold, the US jewellery trader that launched in the UK earlier this year, is calling...The initiative marks the first time that Cash4Gold has asked the public to contribute to its ... . To enter the competition, consumers are encouraged to visit the Cash4Gold website, http://uk.cash4gold ... tea with MC Hammer and the UK celebrity selected. Since its UK launch, Cash4Gold's TV ads have ...
Cash4Gold ads to star MC Hammer and UK celeb
14 Sep 2009 | by Fiona Ramsay
LONDON - Cash4Gold, a postal gold-buying service, has launched a national competition to find a UK...Hammer, Cash4Gold is planning to raise similar brand awareness in the UK. The British public is being ... with MC Hammer and the UK celebrity selected. Those looking to participate in the Cash4Gold celebrity competition are encouraged to visit uk.cash4gold.com, request a pack and place their vote before 15 November ...
MC Hammer fronts UK viral for Cash4Gold competition
14 Sep 2009 | by Darren Davidson
LONDON - Cash4Gold has launched a viral video campaign in which 1980s rap star-turned-preacher MC...celebrity". Cash4Gold is attempting to get as well-known in the UK as it has become in the US, where ... during the recession. In the US earlier this year, Cash4Gold ran a 60-second TV spot during the Super ... of the public who have traded their gold for cash. A recent Cash4Gold UK TV campaign: ...
Cash4Gold appoints eBay marketer David Knight to strengthen its UK presence
06 Aug 2009 | by Amy Golding
LONDON - US firm Cash4Gold, which buys unwanted jewellery from consumers, has hired former eBay...marketing before becoming vice-president of internal communications. Cash4Gold president and co ...
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