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Government readies £120m media buying review in marketing shake-up

The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...

Government briefs PR consultants on post-COI world

The Government will be kicking off two roster searches in a hunt for 'the most innovative ideas...comms spend. The Government Procurement Service will work alongside the governmental comms operation ... will be awarded. The meeting, named 'Agile government communications: ambitions for the future' and hosted by Dods, came after the COI was closed at the end of March. During the meeting, senior government ...

Government focuses on growth in new cross-Whitehall marketing strategy

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

Government challenges agencies to diversify over public sector comms

The Government's top communicators have called on the PR industry to diversify its services...At a standing room-only conference on Monday, senior Government figures explained the fresh ... to better incorporate digital, planning and measurement. The wide-ranging plan will see the Government ... wide range of skills in PR, advertising and marketing. Executive director of government comms Jenny ...

Guto Harri told BBC it faced 'huge public fight' over Boris Johnson coverage

frustrations he claims were felt not only inside City Hall but in central government, the Olympics family ...

Danny Rogers: Maude's comms plan may be too austere

This week, further details emerged of the Government's new approach to its comms campaigns after...of government comms Jenny Grey - have been caught between a rock and a hard place. On the one hand Downing ... Labour government. On the other, like any administration, the coalition is seeking significant public ... to be seen to be doing some useful stuff. Maude admitted this week that 'governments need to communicate ...

Tesco pushes virtual clothes in small London stores

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Agency concern over post-COI plan

Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...

Public Sector: Scotsman in 'spin' apology

The Scotsman newspaper has been forced to apologise after accusing the Scottish Government...of 250 public sector bodies in Scotland, including the Scottish Government, health boards and the police ... , the Scottish Government contacted the paper and put out a statement, which read: 'Any suggestion ...

Capturing hearts and minds

The best campaigns capture the public imagination long before they tackle the Government, says Elin...for the coalition not to listen. This was a textbook example of how strong public pressure forced the Government ... of research and development tax credits for the life sciences sector after the change of Government in 2010 ...

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