19 Dec 1998
| by LISA CAMPBELL
The Central Office of Information is conducting a statutory review
of its pounds 3m centralised...The Central Office of Information is conducting a statutory review
of its pounds 3m centralised outdoor media buying business, held by
Concord.
It has invited Portland, Poster Publicity, Posterscope, IPM and the
incumbent to pitch.
Pitches will begin on January 11, with a decision ...
19 Dec 1998
| by LISA CAMPBELL
The government has picked advertising agency DMB Jobline Direct ....The government has picked advertising agency DMB Jobline Direct .
The agency will produce a pounds 3m campaign comprising five TV ads,
four radio ads and a leaflet. The campaign will run between January and
March next year.
The brief is to get social security claimants and other non ...
19 Dec 1998
| by NEILL DENNY
Direct mail will become cheaper as a result of the government s
review of the Post Office....Direct mail will become cheaper as a result of the government s
review of the Post Office.
For every penny cut from costs, direct mail volumes rise by at least 70
million items, with expenditure up by pounds 30m. Last year 3.42 billion
items of direct mail were carried, with expenditure of pounds 1 ...
19 Dec 1998
| by LISA CAMPBELL
After seven years of pass the parcel over the future of the Post
Office, the Labour government...After seven years of pass the parcel over the future of the Post
Office, the Labour government ...
is
somewhat short-sighted.
The government knows that like all of the public service structures,
from ...
deliver this.
But that is only part of the picture.
The government has failed to address the long ...
19 Dec 1998
| by JAMES KYDD, Marketing Director, Virgin
the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency....One hundred and six viewers have objected to the Independent
Television Commission about the Government s hard-hitting ad that
encourages businesses to prepare for a new European currency.
The ad, created by TBWA GGT Simons Palmer, showed a fictitious
businessman, called Martin Skinner ...
19 Dec 1998
| by KEVIN PRICE
be underestimated by the
self-employed marketer - they are central to continuous and successful
business ...
19 Dec 1998
| by IAN DARBY
campaign that he is planning to extend it next
year.
The Central Office of Information also ...
18 Dec 1998
-owned ITV company, Central Television, for serious breaches in the programme code made by its documentary...- The Independent Television Commission has imposed a 2 million financial penalty on the Carlton-owned ITV company, Central Television, for serious breaches in the programme code made by its documentary, The Connection.
The programme, made by Carlton s production arm and broadcast by Central on the ITV network ...
18 Dec 1998
-owned ITV company, Central Television, for serious breaches in the programme code made by its documentary...- The Independent Television Commission has imposed a 2 million financial penalty on the Carlton-owned ITV company, Central Television, for serious breaches in the programme code made by its documentary, The Connection.
The programme, made by Carlton s production arm and broadcast by Central on the ITV network ...
18 Dec 1998
| by Our Parliamentary correspondent
for chief executive of the Central
Office of Information, the Government s advertising body....Carol Fisher, the former head of sales at CLT Radio, has been
revealed as the surprise choice for chief executive of the Central
Office of Information, the Government s advertising body.
Fisher, who left CLT in September following its decision to sell its UK
stations, which include Talk Radio ...