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Nick Clegg praises 'underlying strength' of regional press

The regional press is better placed to understand, explain and articulate central Government...of the media". On the coalition's plans to devolve power from central Government to the regions, Clegg said ... of Government ad spend away from print in favour of digital media, Harvey said she hoped local and central ... , the region they work in". Clegg also agreed with regional press industry's wish to see the Government ...

DRDB takes on central consumer marketing role

LONDON - The Digital Radio Development Bureau is to become the central consumer marketing point...with the Government and Ofcom. Also moving over from MXR are marketing manager Claire Pilkington and press and PR ...

Government becomes UK's biggest advertiser

LONDON - The Central Office of Information (COI) has become the UK's biggest advertiser, spending..., which serves government departments and public sector bodies, also revealed it has spent 540m ... . Mark Lund, chief executive at the COI said: The need for government to communicate with the public ... . Government campaigns can help save lives and save money. Smoking rates and road deaths are now the lowest ...

Paramount shifts to Central brand

marketing support for the rebranding of Paramount Comedy to its international comedy brand Comedy Central.

Insiders' Guide: Comedy Central

for two years and was the guiding force in our rebrand from Paramount Comedy to Comedy Central in April ... -tray? Comedy Central's launch has been a huge success. We have enjoyed a rise in ratings, with total channel ... Comedy Central the UK destination for the best in UK and US comedy. Where do you get inspiration ...

COI confirms 'at least 50%' cuts in Government adspend

EXCLUSIVE: The Central Office of Information has for the first time officially informed marketing..., as part of the anticipated swingeing cuts under the new Coalition Government . In a letter dated 2 June ... 40m on digital, according to the COI's annual report. The Government has previously stated ... outlines the definitions of essential marketing as: Where the government has a duty to provide ...

Government appoints agencies for languages campaign

The other successful agencies are Lean Mean Fighting Machine for digital communications; Band Brown for PR; and Drum for sponsorship. The appointments follow a series of competitive pitches managed by the Central Office of Information. The three-year campaign will be based on the proposition that studying ...

NatMag builds central advertising unit

The National Magazine Company is assembling a central advertising sales unit, Hearst UK Cross Media

Comedy Central refuses to stand still

by "why now?" The programming on the new Comedy Central is not changing radically, so is the change...Channel Comedy Central Owner MTV Networks International What's happened? Paramount Comedy has rebranded Comedy Central already exists in nine markets and has existed in the US since 1991. The US version is a very different beast to Paramount Comedy though. It's "Blokey"; Comedy MTV if you ...

Media Road Test: Comedy Central

The rebranded Paramount Comedy channel went live last week as Comedy Central. Its line-up includes US shows Two and a Half Men, The Office: An American Workplace and The Sarah Silverman Program ... shows. The Comedy Central website has also been revamped. As of yet, it does not carry any commercial ...

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