Government considers central marketing department
22 Feb 2011 | by Gemma Charles
A radical centralisation of the marketing function across the government and its executive agencies is being considered in the Cabinet Office's communications review.
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, central government and the media. Presenting a strong, single voice to central government ... single body became overwhelming after the centrally imposed local government review pitted county ... on the review, weakening its ability to lobby central government on other issues. According to Briscoe ...
A radical centralisation of the marketing function across the government and its executive agencies is being considered in the Cabinet Office's communications review.
The government is to outline its first cross-departmental marketing strategy under a chief marketing officer-style executive director, as part of the radical reforms proposed in the review of Whitehall communications and the role of the COI published last week.
opportunities for local and central government communicators.
Chancerealm, owner of stationery retailer Rymans, has appointed Sue Dover as group marketing controller. She was previously a marketing manager at Iceland.
between the central marketing team, regional teams and then the creative excellence team, which fits ...
for two years and was the guiding force in our rebrand from Paramount Comedy to Comedy Central in April ... -tray? Comedy Central's launch has been a huge success. We have enjoyed a rise in ratings, with total channel ... Comedy Central the UK destination for the best in UK and US comedy. Where do you get inspiration ...
The cross-channel train operator has created a central commercial team, as it seeks to gain clearer focus under commercial director Nick Mercer, the marketer who launched Air Miles ... centrally for the UK, France and Belgium for the first time. Each market previously operated independently ...
Comedy Central UK has launched an ad to promote its exclusive UK broadcast of Friends on 1 October.
The National Magazine Company is assembling a central advertising sales unit, Hearst UK Cross Media
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