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Government readies £120m media buying review in marketing shake-up

the Government Procurement Service and in a statement it said it plans to review its central media buying ... of the Central Office of Information after its closure at the end of March . Under the programme of future ...

M4C picks up all government media briefs

This has resulted in M4C, which was launched in 2010 to handle COI's business, picking up the accounts for Visit Britain, London Partners, VisitEngland, part-government-funded campaigns and some NHS primary care trusts. It is expected to pick up further governmental and public sector media accounts ...

Edwards in Burnett Central Europe role

new role of president of Central Europe....As part of his new remit across Central Europe, Edwards will now work across Turkey, Poland, Hungary, Serbia, Slovakia, Slovenia and Romania, as well as the UK, as the network looks to capitalise on fast-growing markets. Edwards will continue in his current UK role and report to the chairman ...

Government calls pitch to calm youth unrest

The Cabinet Office is looking for an agency to handle an integrated marketing campaign that aims to bring young people closer together and encourage them to engage more actively in the Big Society.

Government hunts agency to quell tuition fee anger

The Government is looking for an agency to create an advertising campaign explaining the controversial hike in university tuition fees in England.

Scottish Government hires Feather Brooksbank

The Scottish Government, formerly known as the Scottish Executive, has moved its media account, previously worth up to £80m, to Feather Brooksbank, ending a seven-year relationship with MediaCom.

Scottish Government calls £80m media pitch

The Scottish Government, formerly known as the Scottish Executive, has launched a statutory review of its media planning and buying account, worth up to £80 million in billings over the next four years.

Universal McCann Central lands £2m Park Resorts account

Universal McCann Central has won the £2m media account for holiday park operator Park Resorts after

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.