Editorial: Tories unlikely to take ad agenda into government
23 May 2008
It's hard to avoid a wry smile at the Conservative shadow cabinet member Francis Maude's tirade against the Government's spiralling ad expenditure.
The Government's adspend rose by 15 per cent to £156.9 million in the 2007-08 financial year, according to the annual accounts of COI, published on Wednesday.
It's hard to avoid a wry smile at the Conservative shadow cabinet member Francis Maude's tirade against the Government's spiralling ad expenditure.
There are few better illustrations of the cyclical nature of politics than the story of a young Tony Blair attacking Margaret Thatcher's government when spending by the then Central Office ... budget is not decided centrally. Departments approve any government ads to publicise people's rights ...
The level of government spending on advertising is to be an issue at the general election, after the Tories pledged to cut the budget to a third of current levels.
National Savings and Investments, the Government's saving division, is to reappoint EHS Brann as its below-the-line agency after a two-way pitch.
It is the latest in a series of ads, created by Lowe, which use small print as a central theme. The company has so far aired three commercials backing its personal banking services, but this is the first of the series to support its business banking. A 60 ...
Is it time to ease up on the "wealth warning" requirements on financial services advertising? The IPA certainly thinks so - in a document produced last week it argues that the practice, which was introduced almost two decades ago to protect consumers, has become hollow and meaningless....
Department for Education and Employment (DfEE) and COI Communications are launching a community computer centre service with a 3 million advertising campaign.
Department for Education and Employment (DfEE) and COI Communications are launching a community computer centre service with a 3 million advertising campaign.
The Inland Revenue is talking to agencies about a large-scale campaign for the Government s Individual Savings Accounts (ISAs), which launch on 6 April.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.