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Public View - Did the Government's latest ad for road safety have an impact?

The soundtrack for the Department for Transport's latest Think campaign tv ad was one of the strongest elements of the campaign according to this weeks public opinion poll.

Ashton Kutcher delivers record Comedy Central audience

International-owned Comedy Central to its highest-ever audience last night, with more than 800,000 viewers....According to unofficial overnight figures supplied by Comedy Central, an average audience of 803,000 viewers watched the half-hour show between 9pm and 9.30pm, giving the channel more viewers than Channel 5 ... for Two and a Half Men by an impressive 54%. Jill Offman, managing director, Comedy Central, said ...

Should the Government scrap hotel star ratings?

The Department for Culture, Media and Sport (DCMS) is expected to raise the idea of scrapping the UK's star-ratings system for hotels in favour of consumer-led reviews next month, but the tourism industry is divided.

P&G replaces Government as UK's biggest advertising spender

Procter & Gamble is now the UK's biggest spender on advertising, following a 47% fall in COI spend.

Impacts of the Coalition Government on Localism

. The survival of local NHS services such as A E and maternity wards will no longer be centrally decided. Local ...

Tesco swift to fall in with government plans on alcohol pricing

that it will help create a trial Community Alcohol Partnership in central London, which will be independently ...

Should the government or companies take responsibility for climate change?

Consumers are calling on brands, rather than governments, to take responsibility for reducing the impact of climate change, according to a global study by Havas Media. However when Brand Republic took to the streets it found quite a different picture. Here you can see a short video on who the public...

How effective will the Government's anti-obesity campaign be?

The Government has ordered a £75m advertising campaign in an attempt to tackle the obesity crisis, but how effective do the public think it will be? Here you can see a short video on what people think about the campaign and what they believe is the best way to tackle obesity.

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.