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The government is to make ad campaigns aimed at stimulating growth a key part of the first cross-Whitehall communications plan.
Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism, stating that it is "fundamentally wrong" to market holidays within the UK and not to equally support outbound holidays.
As the COI shuts up shop, the new public ad structures, under the auspices of the Government Communication Centre, are under scrutiny.
The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers of passive smoke in cars and in the home.
The senior civil servant in charge of government marketing campaigns has defended the administration against charges that it does not see the value of advertising.
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact" on TV ad revenues.
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid to tackle the scourge of binge-drinking, which it claims is costing the UK economy £21bn a year.
digital marketing will be central to the promotion of the event, says Paul Vaughan, chief executive
The government is calling on brands to help shape its youth marketing strategy, aimed at preventing young people adopting 'risky behaviours'.
Jenny Grey, the acting executive director for government communications, has been appointed to the role on a permanent basis.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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