Leo Burnett promotes Novellone to CEO of Central and Eastern Europe
10 Jun 2009 | by Staff
of Leo Burnett Milan, to chairman and chief executive of Central and Eastern Europe, effective
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LONDON - Starbucks has opened the first store to depart from its established interior design, toning down references to the brand and introducing more upmarket materials such as Italian leather.
of Leo Burnett Milan, to chairman and chief executive of Central and Eastern Europe, effective
LONDON - The government's plan to part-privatise Royal Mail is "dead in the water" because of the strength of opposition from backbench Labour MPs, according to a report.
LONDON - The Government has drawn up plans to sell a third of Royal Mail to one of its rival postal operators -- TNT or DHL, according to a report.
LONDON - The Government has ruled out privatisation of Royal Mail ahead of the publication of an independent report saying the company needs heavy investment in automation, but is hampered by its ballooning pensions deficit.
LONDON - Everyday brands support around 1m jobs in the UK and £16bn a year is invested in creating and building brands but the Government fails to recognise the value of branding to the economy, according to a study.
LONDON - The relationship between the government and the advertising industry is examined in the latest show on Brandrepublic.tv.
LONDON - The Communication Workers Union has set itself against Postcomm's call for private investment in Royal Mail, appealing to the government to give the company fresh financial support.
LONDON - The government's attempt to tackle the UK's binge drinking culture with new health warnings and unit labelling on all alcoholic drinks is unlikely to succeed, according to research by Mintel.
Choosing the most effective methods for communicating with an audience is a challenge for most organisations, especially those that have a specific group of people in mind that they want to target, writes James McGruer, head of government marketing at Royal Mail.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.