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Eighties electro-pop icon Gary Numan reprises his 1979 hit "Cars" in this latest work for The Scottish Government by Newhaven creative agency.
Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ...
BRIGHTON - The government is poised to extend its popular car scrappage scheme by allocating the funding for a further 100,000 new car purchases.
LONDON - The Society of Motor Manufacturers and Traders (SMMT), the body which represents the UK automotive industry, has called for the Government to extend its scrappage incentive scheme.
LONDON - The Society of Motor Manufacturers and Traders (SMMT) is leading calls for the government to fund and oversee a campaign to educate consumers on the benefits of electric and hybrid vehicles.
LONDON - The Department for Transport (DfT) will demand that car advertisers increase the visibility of CO2 emission and fuel economy information on outdoor ads.
LONDON - The Government has launched a £100m investment programme to promote the use of eco-friendly vehicles, and is looking for motor brands to participate in the scheme.
LONDON - The Department for Transport (DfT) has unveiled a £3m campaign encouraging consumers to drive in a more fuel-efficient way. The radio and digital-led campaign, using the ACT ON CO2 brand, will promote smarter driving techniques that help motorists save on fuel costs. A TV campaign will follow...
LONDON - Advertising body ISBA has condemned new government regulations that require the inclusion of environmental information on outdoor car ads.
LONDON - Car manufacturers look set to be forced to overhaul current ad campaigns after a Department for Transport (DfT) review of its recommendations on CO2 emissions in promotional information.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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