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The Government must not rely on food industry partnerships to fight obesity, say comms professionals.
Advertisers have warned that the Government's new alcohol strategy, which sets out a plan to ensure children have less exposure to drinks ads, would be "largely ineffective" and could have a "serious impact" on TV ad revenues.
The Government is to introduce a minimum-pricing regime for alcohol in England and Wales, in a bid to tackle the scourge of binge-drinking, which it claims is costing the UK economy £21bn a year.
Spending on public health advertising has been slashed by £56m since the coalition Government came to power last year.
The Government has dismissed calls to tighten the rules over food ads only a week after news that Downing Street is considering a ban on all ads aimed at children.
Trebor, the Kraft-owned mint brand, is rolling out a central brand message across its entire...wearing a white suit and swimming goggles while standing in a fountain. The ad ends with the central ...
campaign, which includes a bespoke sponsorship deal with TV channel Comedy Central.
Supermarkets and food brands have the green light to exploit the Change4Life branding via in-store marketing, following the government's decision to relax its guidance.
-store activities and events. The brands will disclose their individual activities in the coming weeks. Central ...
Shoppers who want to cash in the £50 "swap" vouchers rolled out by the Government to encourage healthy lifestyles, need to spend more than double their worth in order to redeem them, according the Children's Food Campaign (CFC).
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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