P&G replaces Government as UK's biggest advertising spender
04 Jan 2011 | by Gemma Charles
Procter & Gamble is now the UK's biggest spender on advertising, following a 47% fall in COI spend.
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The Government is calling on major brands, including Tesco, to allow access to their customers' records as part of its plan to overhaul the next census.
Procter & Gamble is now the UK's biggest spender on advertising, following a 47% fall in COI spend.
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