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The Kosovan Government has created a new TV ad campaign to change perceptions of the the formerly war-torn country.
Thomas Cook chief Ian Ailles has knocked the Government's focus on promoting domestic tourism, stating that it is "fundamentally wrong" to market holidays within the UK and not to equally support outbound holidays.
The Department for Culture, Media and Sport (DCMS) is expected to raise the idea of scrapping the UK's star-ratings system for hotels in favour of consumer-led reviews next month, but the tourism industry is divided.
Travel brands have called on the new coalition government to create a new "fair" taxation system, which does not put off consumers.
LONDON - The European Sponsorship Association (Esa) has rejected the Government's Health Committee Report on Alcohol, released last week.
LONDON - The Government is allowing advertising on one of its official websites for the first time.
BARCELONA - The Association of British Travel Agents (ABTA) is partnering with the Foreign and Commonwealth Office (FCO) to launch an email and text service to provide consumers with up-to-the-minute travel news.
LONDON - Mexico is launching a $90m global marketing campaign to encourage consumers to return to the country in the wake of the swine flu outbreak.
SYDNEY - Aussie workers have been told to use their holiday allowance in an ad campaign launched by the Australian government intended to support the country's leisure industry.
LONDON - Ryanair has sparked a diplomatic row with the Italian government, after refusing to withdraw an ad in which an Italian minister 'gives the finger' to passengers.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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