The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...
Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...
of changes in the Government s central communications structure. Following the closure of COI in March, a ... from the Government that it plans to intensify the crackdown on smoking in the UK. Last month, the Health Secretary, Andrew Lansley, said the Government wants tobacco companies to have "no business ...
The Government of Argentina has ignored WPP's request to stop broadcasting a controversial TV ad...soil." The ad drew protests from the British government and has proved an embarrassment for WPP ... belongs to the Argentine government. According to a report, Mercardo said : "I can't tell the (Argentine) government what to take off or put in the air. I believe the request has been direct from head ...
of the appointment of a Government Procurement Service ad roster in the autumn.
managing to sell it to the Argentinian government. If the reports are true, they propel the agency from mere servant of the government's marketing demands to aggressor. For a subsidiary of a British ... embarrassing for WPP, for the British government, for the Olympics committee. Consider, too, that Y R's London ...
The committee, which has launched an inquiry into the Government's alcohol strategy, is considering "marketing bans" and the impact of marketing, particularly among children and young people. Although a minimum unit price for alcohol was the Government's main proposal, the ad industry is worried ...
of work has increased, the digital production department has become central to producing campaigns ...
: "As we conclude the integration of all brand marketing in one central team, I believe it is the right ...
Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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