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Lotus hires McCann Erickson Central for relaunch project

Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...

Government reveals adspend details in openness drive

The government has published detailed information on government spending, including its advertising...government spending into thousands of different categories, was published on the HM Treasury website today ... to the different ways departments recorded their expenditure. The Central Office of Information spent 540m ... agencies that Government advertising expenditure could fall by at least 50% during this financial year ...

Digital central to rising outdoor ad revenue

Outdoor ad revenue rose by 17.8% year on year in the second quarter of 2010, bolstered by large-format campaigns during this summer's Fifa World Cup.

Universal McCann Central lands £2m Park Resorts account

Universal McCann Central has won the £2m media account for holiday park operator Park Resorts after

Comedy Central launches campaign to support Dirty Sexy Funny

LONDON - Viacom-owned satellite TV channel Comedy Central is to launch a campaign to support its...London, and will include scripted sketches. Earlier this month, Comedy Central announced it had secured ...

Media Perspective: Getting curtains and central heaters to talk is no easy thing

to get involved when your curtains want to talk to your central heating or your milk cartons want to talk ...

Mark Cross handed COI's media buying duties

Mark Cross is to take board responsibility for media buying at the Central Office of Information

Government to tackle airbrushed ads

Lynne Featherstone, the equalities minister, is to host a summit with media and fashion industry executives in the autumn, to tackle the issue of airbrushing in magazines and advertising campaigns.

COI appoints Simon Marquis as non-executive director

The Central Office of Information (COI) has appointed former ZenithOptimedia leader Simon Marquis...experience to the government body, including eight years at ZenithOptimedia UK, where he stepped down ... the impact of business decisions", and comes as government departments prepare to make up to 50% cuts ...

M4C meets minister to discuss ads on the BBC

M4C, the WPP agency established for the Central Office of Information, met with Cabinet Office...s Royal Charter to enable government ads to run on the corporation s TV and radio channels, but this could ... t we use publicly owned channels, such as government websites, to deliver public service messages?" He ... by the Coalition Government. The Cabinet Office had not responded to requests for comment by the time ...

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