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Lotus hires McCann Erickson Central for relaunch project

Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...

NEWS: Government insists on tougher targets for COI advertising

The Government has imposed higher performance targets on the Central Office of Information...The Government has imposed higher performance targets on the Central Office of Information as it prepares to bring in a new chief executive from the private sector. The new targets, which will increase the pressure on the 23 agencies working on Government campaigns, have been ordered by Roger ...

D'Arcy scoops government fraud assignment

The Central Office of Information has appointed D Arcy to handle a campaign tackling the problem...The Central Office of Information has appointed D Arcy to handle a campaign tackling the problem of fraud following a five way pitch. The agency pitched against Abbot Mead Vickers BBDO, TBWA GGT Simons Palmer and Delaney Fletcher Bozell. It is understood that the agency will adopt a sensitive ...

D'Arcy scoops government fraud assignment

The Central Office of Information has appointed D Arcy to handle a campaign tackling the problem...The Central Office of Information has appointed D Arcy to handle a campaign tackling the problem of fraud following a five way pitch. The agency pitched against Abbot Mead Vickers BBDO, TBWA GGT Simons Palmer and Delaney Fletcher Bozell. It is understood that the agency will adopt a sensitive ...

NEWS: BDH joins Government ad roster by winning Going for Green account

The Manchester-based agency, BDH, has joined the Government s advertising roster for the first...The Manchester-based agency, BDH, has joined the Government s advertising roster for the first time by winning the Central Office of Information s Going for Green account. Going for Green, an initiative announced earlier this year by John Gummer, the Environment Secretary, aims to encourage more ...

COI kicks off search for shop to promote Government census

The Central Office of Information is looking for an agency to create a pounds 4.5 million campaign...The Central Office of Information is looking for an agency to create a pounds 4.5 million campaign designed to raise awareness of the 2001 census. The through-the-line campaign, which will break early in 2001, will aim to encourage the general public to spend time filling in the necessary ...

Editorial: Government's peripheral vision for creative Britain

to five years before advertising is as central to government thinking as the other creative industries ... , they are thinking mainly of design, music and fashion. Government has long-held relationships with these sectors because all, at various times, have needed government money to sustain them. The ad industry has never had ...

Edwards in Burnett Central Europe role

new role of president of Central Europe....As part of his new remit across Central Europe, Edwards will now work across Turkey, Poland, Hungary, Serbia, Slovakia, Slovenia and Romania, as well as the UK, as the network looks to capitalise on fast-growing markets. Edwards will continue in his current UK role and report to the chairman ...

Carat opens central trading negotiations

LONDON - Carat Group UK is opening central trading negotiations with media owners, which

Ogilvy moots return to central London

other sites across central London as well as looking at a better building in Canary Wharf ...

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