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Lotus has hired McCann Erickson Central to create an advertising campaign to mark the relaunch..., chief executive of McCann Erickson Central, said: "Our appointment by Group Lotus reflects our ability ... as a partnership between the Malaysian government and Malaysian brands such as Proton, Lotus Racing ...
new role of president of Central Europe....As part of his new remit across Central Europe, Edwards will now work across Turkey, Poland, Hungary, Serbia, Slovakia, Slovenia and Romania, as well as the UK, as the network looks to capitalise on fast-growing markets. Edwards will continue in his current UK role and report to the chairman ...
The government has published detailed information on government spending, including its advertising...government spending into thousands of different categories, was published on the HM Treasury website today ... to the different ways departments recorded their expenditure. The Central Office of Information spent 540m ... agencies that Government advertising expenditure could fall by at least 50% during this financial year ...
Engine Group has launched an integrated planning unit, called Engine Strategy, to act as central
Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom...today (23 September). The Comedy Central idents will be based around 'Friends and friendship throughout October. The copywriters and art directors were Comedy Central marketing director Bill Griffin and Comedy Central creative director Will Clark. The TV ad was directed by Steven Seller, with post ...
CANNES 2011: The future success of Foursquare's business is in using consumers' data to build brand ambassadors, according to its founder and chief executive Dennis Crowley.
Outdoor ad revenue rose by 17.8% year on year in the second quarter of 2010, bolstered by large-format campaigns during this summer's Fifa World Cup.
The Government is preparing to review its media buying business, currently handled by WPP's M4C...the Government Procurement Service and in a statement it said it plans to review its central media buying ... was outlined at the Agile Government Communications Conference for suppliers in Westminster yesterday ... to inform the future strategy". Last year, Government advertising from its various departments commanded ...
Universal McCann Central has won the £2m media account for holiday park operator Park Resorts after
LONDON - Viacom-owned satellite TV channel Comedy Central is to launch a campaign to support its...London, and will include scripted sketches. Earlier this month, Comedy Central announced it had secured ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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