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leads us into central banking as theatre. We have got almost to the point where the effect on confidence and the public mood matters more than the act itself. But this being the case, central bankers and the Government ... government. ...
currency, will now begin in earnest. The European Central Bank (ECB), has ploughed 50m ... National Central Banks (NCBs), which will distribute the leaflets in October, November and December ... to accept it - which is why governments and NCBs are being encouraged to run their own campaigns ...
The Government is considering another review of the way Whitehall departments buy...The Government is considering another review of the way Whitehall departments buy their advertising. In a surprise move, Labour ministers may re-open their decision to give the Central Office of Information a breathing space in its present form as a semi-independent arm of the Government ...
Agencies will soon be asked to pitch for a Government campaign worth up to pounds 5 million...Agencies will soon be asked to pitch for a Government campaign worth up to pounds 5 million to tell British business to get ready for the launch of the European single currency ... to include agencies with a strong record on integrated marketing. The Central Office of Information ...
private healthcare. Most government bodies are now considering following the US model and allowing ... putting on agencies in Central and Eastern Europe where there are new projects coming up later ...
CENTRAL EUROPE: Credit card company Visa International is reviewing its Central European PR...CENTRAL EUROPE: Credit card company Visa International is reviewing its Central European PR ... communications for Central Europe, Middle East and Africa (CEMEA) at Visa, said: We are obliged to look ... covers all Visa s markets in Central Europe including Poland, Hungary and the Czech Republic ...
It is the latest in a series of ads, created by Lowe, which use small print as a central theme. The company has so far aired three commercials backing its personal banking services, but this is the first of the series to support its business banking. A 60 ...
The Woolwich, the building society turned bank, has scrapped its product-based marketing teams for a centralised structure that will target groups of customers with multiple products.
Critics claim government advertising is wasteful and an abuse of privilege....Tony Blair attacking Margaret Thatcher's government when spending by the then Central Office ... budget is not decided centrally. Departments approve any government ads to publicise people's rights ... up a fuss about the Blair government's pre-election advertising splurge through COI Communications ...
route to the top as through government/public affairs. Despite an increasing recognition ... stories, among them Lorraine Langham. Having built her career in local government PR, she is now ... , is because she believes that communications is beginning to be recognised as the central business ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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