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Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

Helen Edwards: How Samsung trumped Nokia

09 May 2012 | by Helen Edwards, PPA, Business columnist of the year

. The Chinese government is rumoured to send emissaries over to study the secrets behind the firm's success ...

Measuring emotional engagement through biometrics

08 May 2012 | by Keith Glasspoole

questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...

The truth about youth: Do you know Generation Z?

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

Once again, it seems that marketing is to blame for the nation's ills. 'Aggressive marketing' was cited as one of the causes of last August's riots by a government-commissioned report, released earlier this month. It highlighted the role of consumerism in making young people feel pressured to own the latest ...

Olympics and Diamond Jubilee fuel UK's rise as design nation

20 Apr 2012 | by Anna Richardson Taylor

what kind of a brand we are. It's crucial.' Clients are becoming more aware of the central ... stewardesses, dressed in red, which the brand is synonymous with, remain central to the "London" design. Brands ...

ISBA Conference: President spotlights online behavioural ads debate

21 Mar 2012 | by Daniel Farey-Jones

, while observing that "in general" the pressure on the government to increase new legislation regarding marketing was on the decrease. He praised the current Government for being "much more interested ...

Brands must meet the retail challenge

29 Feb 2012 | by Lynsey Barber

, quality is central. In fashion, this translates into a 'cost per wear' mindset. 'It's balancing quality ... than expected,' says Hall. 'Fashion is 64%.' Online data has become a central tool for brands ... , have a central role to play. There can be only one winner with the lowest price, says Sands; 'The ...

Campaigns: Food & Drink - N-ice way to promote frozen foods

23 Feb 2012 | by John Owens

The campaign had significant influence on the Government to change the Healthy Start regulations, which have ...

Sue Garrard: From pensions to Pot Noodles

23 Feb 2012 | by Matt Cartmell

in government in five years ...' She left the Department for Work and Pensions in January last year to join ... , to leave government comms during the past year. Is there not a sense that the old guard of Labour ... of government had nothing to do with my move.' She worked under five different secretaries of state ...

Sport: Yacht race sails into the mainstream

16 Feb 2012 | by John Owens

press office support in the UK, US, France, Poland, New Zealand and Canada, centrally co-ordinated from ... example of best practice in that it was run locally but co-ordinated from a central hub, giving ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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