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Cybermen to invade central London for DVD campaign

DVD with a sequence of five-second animated LCD screen ads in central London.

Central Trains launches quarterly magazine to boost customer loyalty

LONDON - Summersault Communications has developed Midlands rail operator Central Trains' first...and travel information. Rachel Webster, communications manager at Central Trains, said: "It was important ... , style and readability as the off-the-shelf magazines our customers read." If successful, Central ...

Monsanto to review government function

of its entire UK and Ireland government affairs function....Director of government affairs Craig Stevenson, who joined this week, confirmed that he will be 'reviewing the whole way we use government affairs.' Currently lobbying work for the UK and Ireland ... . Stevenson is the first UK government affairs director since the departure last year of Ann Foster. His ...

Government unveils updated 'greenwash' guidance

The Government has published new guidance for brands making green claims in their marketing

Government fury over online casino advertising

LONDON - The government is set to announce a crackdown on offshore internet gambling firms.... However, according to the government, a number are adopting a liberal approach to the rules in particular ... ." This latest move by the government follows a complaint from the Methodist Church last month surrounding a ...

Government to probe links between alcohol promotion and abuse

LONDON - The government is to carry out a review into the relationship between the way alcohol...; and what the government calls harmful drinkers , whose physical and mental health is being harmed ... , chief executive of the Portman Group, said: We fully support the government s aim to change our ... forward to working with the government on future initiatives. We are determined to demonstrate ...

Government to consult on 2012 Olympics ads ban

LONDON - The government has tried to reassure the ad industry about its plans to impose controls...would give the government sweeping powers to ban billboards, balloons and other ads in the undefined ... the bill on Tuesday that the government would consult the ad industry before bringing in regulations. "It ...

Government receptive to food industry, says Sainsbury's chief

David Cameron's coalition government is "open-minded" and "listening", but the food industry does...King made the pronouncements as part of the opening speech at the flagship conference of the IGD, the food industry research body of which he is president. He also sits on the government's council of business advisers. While he did not give specific details on his government role, he was positive about ...

Government set to relax ad restrictions on Olympic bill

LONDON – Ad restrictions laid out in the government's 2012 Olympic bill are set be amended after...with the government to ensure these needs are met. The Olympic bill is going to committee after recess on October ...

IPA to lobby government on 'extreme' Olympic bill

LONDON - The Institute of Practitioners in Advertising is lobbying the government to ensure plans

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.