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Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

10 Feb 2012 | by Alex Brownsell

the change in leadership will not hinder Audi's progress, citing the central role played by marketing ... , 'Vorsprung durch Technik', which Chambers believes must, if anything, become even more central to its ...

The joy of sex marketing

10 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

significantly change your sex life for the better.' The product's central claim is that it uses a new ...

Clarence Mitchell speaks out following Leveson Inquiry

10 Feb 2012 | by Matt Cartmell

chief executive Francis Ingham said that one of the themes to emerge was how central PR professionals ...

Diabetes UK appoints Louise Ansari as director of comms

10 Feb 2012 | by John Owens

with it,' Ansari added. 'By putting pressure on the Government and NHS to improve healthcare ...

Think BR: The value of biometrics

10 Feb 2012 | by Keith Glasspoole

thing - that creative power is central to advertising success. Hence, it is essential to understand ...

RBS Insurance division to rebrand as Direct Line Group

09 Feb 2012 | by Alex Brownsell

The rebrand comes ahead of a divestment of the division by parent RBS, which has to sell the assets by the end of 2014 under the terms of its bail-out by the UK government in 2008. According to a report in the Insurance Times , it has changed its name from RBS Insurance Group to Direct Line ...

VisitBritain and DCMS in £25m global tourism push

09 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

The drive is part of DCMS's 'Great' campaign, which aims to drive 4.6 million extra visitors to Britain over that period, which the Government hopes will create an additional 2.3bn in visitor spend. VisitBritain and DCMS have partnered with MediaCom to create the global TV, outdoor and digital campaign, which ...

CREATIVE STRATEGY: Snickers scores with a sweet insight

09 Feb 2012 | by Simon S Kershaw

. Not the most original scenario, but it doesn t matter because of what follows. Our central character is Joan ...

Local Government Association appoints David Holdstock as director of comms

09 Feb 2012 | by Matt Cartmell

The Local Government Association has appointed Hillingdon Council's well-connected comms head...of candidates, but David's expertise in local government shone through he is just the right person to lead ... government comms. He is chair of LGcommunications, the nationwide group of local authority comms ...

Leo Burnett promotes Hedger to UK group MD

09 Feb 2012 | by Sara Kimberley

role of president of Central Europe. Hedger will remain the group's chief strategy officer while ...

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