Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
their tickets still look cheap to the consumer. As the Government appears to not be budging on the increases ...
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Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
again in 2011, up 1.8 per cent despite government cuts obliterating radio's biggest advertiser, COI ...
Cancer Research UK campaign supports removal of tobacco brands
27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
that the Government wants tobacco companies to have "no business" in Britain. The Government has since launched a ...
D&AD celebrates its Golden Jubilee
26 Apr 2012
The second yellow Pencil for the campaign came for Operation Christmas. Government soldiers dropped ...
Reggae Reggae Sauce brought to life in Aardman TV ad
16 Apr 2012 | by Arif Durrani
Central Exposure: TV, Cinema, Online Follow Arif Durrani on Twitter: @DurraniMix ...
Mars kicks off its Euro 2012 ad campaign
16 Apr 2012 | by John Reynolds
of the Football Association (FA), the sport's governing body, having signed a five-year deal in 2009. Follow ...
John Smith's creates responsible drinking campaign around Grand National
11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
products, stating that the campaign messaging is not due to any Government requirements. The brewer said ...
Government returns to shock tactics in latest anti-smoking ad
31 Mar 2012 | by Gemma Charles
The government is rolling out a new hard-hitting anti-smoking campaign, highlighting the dangers
Home Office 'sexual coercion' by RKCR/Y&R
12 Mar 2012
The latest Home Office spot by Rainey Kelly Campbell Roalfe/Y&R is part of a new government
VisitEngland calls on celebrities to kick start £5m domestic tourism push
07 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
and as a Government, we will know whether this type of campaign works and what the return on investment is ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
