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Everything Everywhere and Stagecoach trial mobile contactless fares

25 May 2012 | by Sarah Shearman

and rail services in 2013. The trial supports the Government's vision to deliver the technology required ...

Aurasma head Martina King departs amid HP turmoil

25 May 2012 | by Matthew Chapman

virtual window shopping in three of its central London stores to sell F F clothes, which have ...

Tesco pushes virtual clothes in small London stores

25 May 2012 | by Matthew Chapman

smaller central London stores, to push its F&F clothing range....The partnership will make the F F collection available to buy in central London stores, which do not have the floor space to display the clothes, for the first time. F F clothing designs will appear ... smaller central London stores aren't big enough to have clothing ranges, so this is a great opportunity ...

Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure

24 May 2012 | by Sarah Shearman

with the central marketing group, forming an enlarged marketing and operations division, left several roles defunct ... marketing officer for the consumer and online division, Alison Masters, central marketing group director ... for underprivileged children, schools, tech start-ups and the government. Most recently, Snare has been participating ...

Celebrities back same-sex marriage campaign

22 May 2012 | by Loulla-Mae Eleftheriou-Smith

The Coalition for Equal Marriage supports the right for same-sex couples to be married in the UK. It provides consumers with the means to sign the supporting petition, respond to the current Government consultation on equal civil marriage and to lobby local MPs, through the www.c4em.org.uk website ...

Government focuses on growth in new cross-Whitehall marketing strategy

22 May 2012 | by Gemma Charles

The government is to make ad campaigns aimed at stimulating growth a key part of the first cross...Speaking at the Agile Government Communications Conference in Westminster on Monday (21 May), Cabinet Office Minister Francis Maude and the executive director for government communications, Jenny Grey ... of the government's growth strategy. Other campaigns set for the coming year include activity to promote ...

A Continuous Conversation

17 May 2012 | by Ilicco Elia, LBi

that remind us just how central mobile is becoming to brands' digital marketing efforts: in and around ...

A beautiful collision

17 May 2012 | by James Devon, MBA

and, as such, can be very powerful. But brands must tread carefully as with this centrality comes ...

Unilever's Paul Polman on why 'advertising' means nothing to him, plus his vision for magic, not metrics

10 May 2012 | by Rachel Barnes

, followed by phone calls with US government representatives to talk about the upcoming G8 summit, before ...

Youth and social media

04 May 2012 | by Sarah Gale

. Younger age groups are still, for the time being, avid fans of Facebook. It is a central part ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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