Measuring emotional engagement through biometrics
08 May 2012 | by Keith Glasspoole
questions about ads? In fact, as well as being central to understanding whether advertising works, asking ...
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Ryanair celebrates 50% lift and record group profits
21 May 2012 | by Loulla-Mae Eleftheriou-Smith
announcement to openly knock the UK Government and the airline's competitors. He said: "Despite a rising number of airline failures and record airline losses, many of Europe's governments continue to treat ... . UK APD [air passenger duty] has caused traffic to decline by 6% since 2007, while the UK Government ...
Youth and social media
04 May 2012 | by Sarah Gale
. Younger age groups are still, for the time being, avid fans of Facebook. It is a central part ...
WPP reports 4% rise in revenues to £2.4bn
27 Apr 2012 | by John Reynolds
s revenues came from Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe ...
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness...of the so-called "swine flu" pandemic that prompted the Labour government to ramp up its 'Catch it. Bin it ... and hence to avoidable influenza-related deaths". Going into detail about how the [Coalition] Government ... -awareness campaign" and the lack of warning that the pandemic virus would be circulating. The coalition government ...
UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
are full subscribers to UKOM, and governing bodies include the Institute of Practitioners in Advertisers ...
Why the world needs a desirable bank
02 Apr 2012 | by Simon Clough
banks to innovate, but they are hampered by a widespread belief in an unwritten set of rules that govern ...
School Reports 2012: MediaCom
02 Apr 2012 | by Staff
Carat) lured away the Scottish Government framework from MediaCom Edinburgh.
School Reports 2012: Mindshare
02 Apr 2012 | by Staff
's renaissance would continue apace - as reflected in its move into chic new offices in the Central Saint Giles ...
Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after...Grant Shapps, minister for housing and local government confirmed ministers have accepted the vast majority of Portas's recommendations , but stopped short of imposing secretary of state "exceptional sign ... by retail guru Portas. In addition, the Government has also announced a multimillion-pound, high ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
