19 Apr 2012
't speak out immediately. There is a code of respect that governs us - that we shouldn't be quick to snitch ...
01 Dec 2011
Sushma Sagar, senior brand manager, Banana Republic
Why I like this
I had the most bizarre dream the other day about a freaky man-baby-sheep creature that could fly. The twisted mind behind Air New Zealand s new viral is to blame. Take a trip with me and I ll explain.
The central ...
26 May 2011
Andy Nairn, chief strategic officer, Dare
Why I like this
This film is liable to make you think, change behaviour, share and maybe even cry a little.
The central premise is the lovely notion that you could send a message to your 16-year-old self. The idea is introduced gently ...
21 Apr 2011
Andy Nairn, chief strategic officer, Dare
Why I like it
Movie trailers are rarely admired for their creativity the formula is well-established.
This campaign breaks the mould and creates something rewarding in its own right. The central premise that someone could hack into the video ...