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Agency concern over post-COI plan

24 May 2012 | by John Tylee

Agencies were this week left bewildered by the Government's plans for a leaner approach.... At the same time, they are fearful about possible friction between government procurement specialists and the new "proactive communication hubs" that bring government departments together. The Government's communication strategy for the post-COI era was laid out by Jenny Grey, the executive director for government ...

Two decades of tuning in to commercial radio

24 May 2012 | by Maisie McCabe

again in 2011, up 1.8 per cent despite government cuts obliterating radio's biggest advertiser, COI ...

Royal Caribbean appoints OMD for search and social

30 Apr 2012 | by Maisie McCabe

Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ...

Things We Like

19 Apr 2012

Radio shut its Manchester-based local television station Channel M, blaming the Government for failing ... . The closure has got to raise questions over the Government's plans for 20 towns and cities, including ...

Do media agencies require a brand positioning?

12 Apr 2012

affects everything and everyone at the agency on a daily basis. It is central to the talent we hire ...

ASA raps Scotland's panda 'gift' claim

11 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

The Scottish Government has been banned by the Advertising Standards Authority (ASA) from running...to the Scottish Government at a "substantial cost". The pandas themselves have generated a wave of publicity ... "Unleash the chaos" campaign for Lynx Attract. The Scottish Government countered that the two pandas had ... Government said this was not a payment for the two pandas but a contribution to global efforts to ensure ...

Things we like

29 Mar 2012

declare BGT the king of the talent shows. The Thinkbox sponsored-Government advertising debate We ... motion for debate was "Government advertising saves the country money", which provoked spirited ... Sinclair of The TaxPayers' Alliance and Matt Tee, the former Permanent Secretary for Government ...

All about ... Telling the truth

29 Mar 2012 | by Sue Unerman

like equals and offering improvement rather than entertainment and spin. The Scottish Government didn ...

Anti-NHS reforms ads run after £300,000 funding drive

06 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

of the ad reads: "66% of NHS staff think that if Government plans go ahead they will make the NHS worse." The campaign has been made as part of 38 Degrees campaign to stop the coalition Government s proposed reforms ...

Social video: Disruption in the media economy

05 Mar 2012 | by Suzanne Bidlake

. DB: The model has been flipped on its head. Instead of a brand being central, now it s the consumer ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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