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Why managing your reputation is more vital than ever

19 Sep 2011 | by Keith Glasspoole and Helen Lamb

Should some misfortune, or adverse news coverage, come its way - magnified as it is likely to be these days by social media reputation will govern how much good will or latent trust the company has on which to build its recovery. You cannot calculate a simple relationship along the lines of a ...

Marketing budgets drop 5.4% ahead of uncertain 2011

17 Jan 2011 | by Arif Durrani

awaited the impact that the coalition Government s Spending Review would have both on the public ...

And in the real world... G20, Jaguar Land Rover, Phorm, Mothercare and more

03 Apr 2009 | by Caroline Lovell

World leaders at the G20 summit pledged a $1,100 billion package of measures to tackle the global recession yesterday. Source: Financial Times Jaguar Land Rover will receive 800 million from the European Investment Back, underwritten by the Government, and from taxpayer-backed loan guarantee credit ...

And in the real world: Waitrose, RBS, BP, unemployment figures

02 Apr 2009 | by Caroline Lovell

in March, according to the Central Statistics Office. Source: The Telegraph BP has cut more than a ...

The Week: Advertising reviews - Companies House reviews

13 Feb 2009

Companies House, the government body that keeps data on registered companies, is on the lookout

Intelligence agency targets DM partner

30 Jan 2009 | by Matt Williams

The Government Communication Headquarters has kicked off a search for an agency to handle its...intelligence and information assurance to the UK Government and armed forces. ...

Going Global: Defensive vs disillusioned

28 Nov 2008 | by Randy Weeks, Mick Stoves, Palmer Hargreaves Wallis Tomlinson

the full potential of the brand. And sitting at the epicentre of this thorny issue is the centrally developed campaign. Now, how you view centrally created campaigns depends on which office you are sitting ... flourish under central control. So, do our marketers in global HQ have a right to feel annoyed ...

Government adspend rises to £157m

18 Jul 2008 | by Our Parliamentary correspondent

The Government's adspend rose by 15 per cent to £156.9 million in the 2007-08 financial year....4 million. The Government now spends more on digital than any other medium, outside the traditional channels ... cent to £33.5 million and events by 19 per cent to £13 million. The only area where government ... spending to a record level. When adjusted for inflation, the Government spent £184.1 million in 2000 ...

Middle East: Special Report

23 May 2008 | by Suzanne Bidlake, associate editor (reports), Campaign

Adspends rocketed by nearly 20 per cent last year, according to the Pan Arab Research Center, and, just as surely as the muezzin calls his first Adhan at dawn, so new media outlets are springing up in abundance. The biggest launch is The National from the government-backed Abu Dhabi Media Company ...

Middle East: Boomtime blues

23 May 2008

-estate developers, telecommunications giants, banks and government entities competing for consumer attention ...

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