to remove filtersWhat is the future for product placement?
24 Nov 2011 | by Gary Knight and Nick Price
the current TV advertising rules governing these product zones. - How has the initial uptake been so far ...
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C4's gypsy wedding ad prompts 56 complaints to ad watchdog
15 Feb 2012 | by Maisie McCabe
in central London to hand in a petition containing 27 signatures against the marketing campaign. A ...
'Don't underestimate the power of Google' to drive growth, says Sorrell
28 Oct 2011 | by Arif Durrani
Prime Minister David Cameron s government for being "very responsive" to concerns over the taxation ...
Comedy Central promotes its new 'Friends'
23 Sep 2011 | by Maisie McCabe
Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom...today (23 September). The Comedy Central idents will be based around 'Friends and friendship throughout October. The copywriters and art directors were Comedy Central marketing director Bill Griffin and Comedy Central creative director Will Clark. The TV ad was directed by Steven Seller, with post ...
Micro regions decision could triple ITV local ad rates
20 Sep 2011 | by Maisie McCabe
be allowed access to the public airwaves. "Government policy is directed to growing small businesses ...
Jeremy Lee: It may be party time for broadcasters if the geek bears gifts
25 Aug 2011 | by Jeremy Lee
is surely just central Bromwich?), Tom Watson, partying away into the early hours alongside the combined
All About ... Local TV
18 Aug 2011 | by Alasdair Reid
How many of us, hand on heart, and without any recourse to Google or Wikipedia, can honestly say they know where Limavady and Mold are? Well, shame on us. But their centuries of comfortable civic obscurity may soon be brought to an untimely end, thanks to the Government's latest media wheeze - local TV ...
Industry expected to oppose referral of TV ad market to Competition Commission
20 Jul 2011 | by Maisie McCabe
from the House of Lords in February that suggested that Contract Rights Renewal, the rules governing ...
Hunt asks regulators to reconsider News Corp/Sky deal
11 Jul 2011 | by Maisie McCabe
there is a very strong chance the News Corp bid for BSkyB gets completely scrapped. "While the government ... -driven issue. "It will be hard for the government to approve the bid, either now or at some point ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
