Not rules, but tools
25 Jun 2010 | by Annette King and Emma de la Fosse, OgilvyOne London
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...
's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...
: it's central to it. And it blurs the line between brand-owner website and social media platform ...
means of defying the Iranian government. If a record industry mogul told you five years ago ... changed social paradigms irrevocably. The old axes of power - from governments, to corporations ...
and psychologist, Dr Linda Papadopoulos, said: "I recommend that the government recognises the work being carried ...
Petra Muda and Harri Leppala, from Berghs School of Communication in Sweden, created a mobile application called "find it", which enables fans of eBay to send a photo to the site of an item they want to buy and then receive a reply with the best match. The other winner, Micheline Mannion, from Central ...
in the central London station filmed the sequence, as first one and then hundreds of dancers, disguised ...
is hoping that the finished product will be available by the end of the month. The government department ...
that are already available. The government department feels that the unofficial applications either use ...
." The industry's effort - as yet unnamed - will dovetail with the Government's own 75 million campaign promoting ... be used by commercial advertisers and government bodies. "You are likely to see it everywhere from a local ... advertising. However, Buscombe denied the health drive was part of a deal under which the Government would ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.