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BT restarts trials of Phorm web-tracking platform

backing for the project from the UK Government....The Government told the European Commission two weeks ago that it believed the BT Webwise platform, run by Phorm, is legal. Privacy campaigners have expressed outrage against the technology, which allows ads to be targeted by tracking the websites that users visit. A statement to London's Stock ...

 

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.