to remove filtersSocial video: Disruption in the media economy
05 Mar 2012 | by Suzanne Bidlake
. DB: The model has been flipped on its head. Instead of a brand being central, now it s the consumer ...
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Royal Caribbean appoints OMD for search and social
30 Apr 2012 | by Maisie McCabe
Club Cruises, said: "Both SEO and social media are central to building awareness of our brands amongst ...
The Year Ahead for ... Data
12 Jan 2012 | by Ben Wood
with the increasing need for analysis and the overwhelming "volume, velocity and variety" of data. Even government ...
Radio industry launches 'Let It Live' digital radio campaign
02 Dec 2011 | by Maisie McCabe
government, the radio industry was working towards a 2015 digital switchover date when the majority of radio ... campaign will run until mid-2013, when the Government is expected to make a decision on switchover. A ...
Twitter ready to step up courtship of advertisers
27 Oct 2011 | by Katherine Levy
around trying to get the basics in place: finding a central London office (the exact whereabouts of which ...
Comedy Central promotes its new 'Friends'
23 Sep 2011 | by Maisie McCabe
Comedy Central is set to launch an ad campaign to promote the arrival of the popular US sitcom...today (23 September). The Comedy Central idents will be based around 'Friends and friendship throughout October. The copywriters and art directors were Comedy Central marketing director Bill Griffin and Comedy Central creative director Will Clark. The TV ad was directed by Steven Seller, with post ...
All about ... Yahoo!
15 Sep 2011 | by Alasdair Reid
to reflect this. - In August, for instance, he launched Yahoo! Studio - a central sales hub that is geared ...
Vauxhall turns competition winner's design into billboard
24 Jun 2011 | by Maisie McCabe
The online campaign was planned by Aegis Media agency Carat and created by Marvellous. It asked the UK public to design a scene featuring a Vauxhall Corsa, using a Facebook application, and then post the designs to a central gallery. The 10,000 entries were whittled down to a shortlist of 20 through a ...
Murdoch complains 'we're not big enough' ahead of Sky approval
24 Jun 2011 | by Arif Durrani
were handed over to the UK government relating to News Corp's bid to buy the 60.9% of BSkyB it does ...
Data is central to Foursquare model, claims founder
24 Jun 2011 | by Sara Kimberley
CANNES 2011: The future success of Foursquare's business is in using consumers' data to build brand ambassadors, according to its founder and chief executive Dennis Crowley.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
