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On the Campaign Couch ... with JB

Q: There has been a stream of recent pitches for government-related advertising campaigns. How...if there is a return to government advertising campaigns, I will certainly be heartened; but not because ...

Albion London nets GLL rebrand brief

Albion will now be responsible for creating a new brand positioning for GLL. The activity will work in tandem with the Government's Change4Life initiative, with GLL positioned as the place to get fit for people from all walks of life, who might have previously felt priced out or excluded ...

Facebook urges agencies to keep on 'hacking'

at the network's West Coast HQ. As Enyi Nwosu, the managing director of the central strategy unit at M C ... of television being central, we are hopefully moving to where Facebook is the central platform agencies ...

FMCG goods 'recession-resistant', says Unilever Asia president

HONG KONG - Unilever's president for Asia, Africa, Central and Eastern Europe, Haresh Manwani, says

End of 'digital' road

is everything. Nothing is controllable (centrally at least). It's also a meritocracy out there; no-one much ...

Not rules, but tools

's essentially a direct marketer's approach applied to the eradication of poverty. Central to her approach ...

Digital's future is in the past

: it's central to it. And it blurs the line between brand-owner website and social media platform ...

The Carbon Trust calls review of its creative, digital and media agency roster

LONDON - The Carbon Trust, the not for profit organisation set up by the government to help

And in the real world... Kraft, obesity, General Motors, M&S, Boots and more

governments and the European Union. Source: The Independent Normal 0 0 1 23 135 1 1 165 ...

Student teams win top D&AD prize with mobile app and book design

Petra Muda and Harri Leppala, from Berghs School of Communication in Sweden, created a mobile application called "find it", which enables fans of eBay to send a photo to the site of an item they want to buy and then receive a reply with the best match. The other winner, Micheline Mannion, from Central ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.